Who we are.

Who we are. 2018-03-15T02:22:33+00:00

Meet The Lone Beacon Team

Our Founders

Meet the Leaders in digital marketing for financial advisories and our two fearless leaders who had a wild vision and started it all. John Capuano and Greg Dinetz set out to create a sales & marketing company dedicated to the independent financial advisor, helping to generate leads and close business and with offices conveniently located in both Boston, MA and Denver, CO we are but a call away from helping you do just that.

John Capuano


John grew up in Schenectady, NY & received a scholarship to Norwich Academy. He began his broadcast management career at WOR, learning spoken word marketing from the best in the business with a specialty in financial and long form. John managed broadcast sales for some of the best known sports teams in the world, at the most legendary stations. However his true passion is in the world of direct response advertising to baby boomers and their parents. In this space he has worked with some of the best brands in America. John lives in Boston with his wife, Melissa, who is also a broadcast executive, daughters Taylor and Casey, & Luigi the dog.

Greg Dinetz


Greg has a long history of executive management. After earning his degree in Communications he began his career as a media account executive. After successfully rising through the management ranks in the broadcasting industry Greg set his sights on media ownership. He was funded by a number of respected private equity firms and began acquiring radio stations. He led the due diligence and valuation of assets, and orchestrated a leveraged buyout. While serving as CEO of the broadcast entities he was also responsible for the regulatory compliance of all media licenses.

Our Rockstars

Kirby Mack

Director of Digital Media

For over a decade, Kirby enjoyed a successful career in professional wrestling with appearances in both WWE and TNA Impact Wrestling. He eventually took over the position of Vice President of Production and Marketing for the American Wrestling Association. Kirby is an expert in graphic design and web development, and has a keen eye for aesthetics and functionality. He’s won numerous awards for his work in branding campaigns across the U.S. and holds degrees in Commercial Graphic Arts and Computer Technology. From concept to construction, Kirby is a tremendous resource for the team here at Lone Beacon.

Michael Schaffman

Director of Marketing

Mike started his financial marketing career in Carlsbad, CA where he built and launched a successful e-marketing and lead capture platform for ISN Financial Services Network. He earned a Bachelor of Science degree from Bentley University in Boston, where he studied Marketing and Media. Mike grew up in West Hartford, CT, and currently lives in Boston. His financial background and passion for marketing makes him a perfect fit for Lone Beacon.

Stephanie Sjoblom

Marketing Project Manager

Stephanie was born and raised in Stockholm, Sweden and moved to Napa Valley, California at a young age. She has spent a lot of time traveling internationally and working for financial advisors abroad in China as a Marketing Assistant. Stephanie also spearheaded all marketing activity for her family’s winery, as well as other wineries in the Napa Valley region before she entered the financial marketing industry. As a graduate from Brandeis University, Stephanie dedicated time in college to growing her freelance graphic design business while working as a research and marketing assistant for Brandeis International Business School.

Don Kwak

Digital Marketing Manager

Don was born in Seoul, Korea and grew up in LA before moving to Boston. He earned his Bachelor of Science degree in Finance and Marketing from Boston College before jumping into highly-regulated med-tech and software industries, building inbound and outbound marketing campaigns for rising disrupters and industry giants, such as GE. He brings a unique perspective stemming from his financial, technical, and medical background to Lone Beacon to help push the limits in revolutionizing digital marketing landscape for independent financial advisors.

Pete Gustin

Director of Production

Pete is one of the most sought-after voice-over talents in the business. He has been part of some of the largest ad campaigns in the country from Super Bowl spots for major athletic brands and international ad campaigns for the most popular gaming system on the planet. Pete was recently featured in Radio Ink, ABC’s Chronicle, The Boston Globe, NBC and CBS. He has written, voiced and produced thousands of commercials and is proud to be with Lone Beacon helping to build the brand of some of the nation’s finest financial advisors.

David Bernstein

Director of Broadcast Development

As one of the top broadcast executives in the country, David has been recognized with dozens of industry awards from the Associated Press, Rolling Stone Magazine and many more. While running several major market radio networks, he set new performance standards and earned #1 rankings for his stations, most notably in New York City and Boston. From managing programming for gold-standard broadcast companies like CBS to coaching celebrities and radio personalities like Joan Rivers and Bill O’Reilly, David brings a wealth of experience and expertise to Lone Beacon.