kirby

kirby

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So far kirby has created 44 blog entries.

Increase Your Leads Without Increasing Your Budget Via Facebook

Apr 27, 2018 By John Capuano and Stephanie Sjoblom As the digital landscape forces traditional media consumption habits to change, it’s more important than ever to employ a “media mix.” Since radio is so routinely used among financial advisors, we want to illustrate how the use of Facebook in concert with radio is effective. Advertising [...]

2018-05-01T19:47:49+00:00Sunday, April 29, 2018|Published Articles, WealthManagement.com|

Better Results and More Confidence Is Just One Letter Away.

Over the past year, we have seen large scale data breaches to digital giants, such as Equifax and Orbitz, and recently Facebook, influencing millions of people. Websites are constantly at the risk of a hack attack, and consumer confidence in digital data protection is at an all-time low. Globally, EU is taking steps to change [...]

2018-11-25T21:09:35+00:00Wednesday, April 25, 2018|Cyber Security, Digital Marketing|

5 Broadcast Myths Debunked for the Financial Advisor

Many financial advisors use traditional radio and television broadcast as a cornerstone for their marketing strategies, but bad advice abounds. Written By: Greg Dinetz, Co-Founder at Lone Beacon When it comes to marketing and advertising, many financial advisors seemingly chase shiny objects without the benefit of a strategic plan created by legitimate marketing professionals. They [...]

2018-11-25T17:28:03+00:00Monday, April 9, 2018|Broadcast, Published Articles, WealthManagement.com|

4 Critical Lessons for Financial Advisors to Win at Facebook Advertising

Facebook is one of the newest platforms in the wild wild west of digital marketing. The potential to capture and convert qualified prospects is enormous, but you must be prepared to strategically compete. (Published as: Four Facebook Advertising Lessons for Advisors) Written By: Don Kwak, Digital Marketing Manager at Lone Beacon Lone Beacon is a sales, [...]

2018-11-25T21:43:44+00:00Thursday, March 29, 2018|Digital Marketing, Published Articles, WealthManagement.com|

Takeaways for Marketers from the Cambridge Analytica – Facebook Scandal 

By now, we’ve all seen the story about how Cambridge Analytica bought records of 50 million Facebook users and is being accused of violating Facebook’s privacy protection policies. So, what’s really going on, and what does it mean for Facebook as an advertising platform?  The Story So Far  There are two main parts to this [...]

2018-03-29T16:57:42+00:00Thursday, March 22, 2018|Digital Marketing, Facebook|

Why Your Website May Likely Be at Risk for a Hack Attack

A look at what modern-day pirates view as valuable resources to mine from your website. Mar 21, 2018 By Kirby Mack, Director of Digital Media A cyberattack can target any firm, no matter the size. Most of the time, a hacker’s main objective is to exploit one of the following valuable resources to make money [...]

2018-11-25T21:44:22+00:00Wednesday, March 21, 2018|Digital Marketing, Published Articles, WealthManagement.com|

Infographic: Generate Lead Via Facebook

It’s no secret that Facebook holds great potential to efficiently deliver leads to advisors. Our Facebook platform has generated remarkable leads for our advisors, while branding their firms to a high-net-worth audience. How do we do it? Hard work, a smart digital team, and NO fluff. Find out what makes us different, and how we [...]

2018-04-05T14:47:00+00:00Monday, March 5, 2018|Digital Leads, Digital Marketing|

Five Important Facts for Successful Branding

By John Capuano, Co-Founder, Lone Beacon Media Lone Beacon Media is a sales and marketing company dedicated to the independent financial advisory industry with offices in Boston and Denver.   If you’re an independent financial advisor who’s aggressive about carving out your fair share of the market, you’ve got to be skilled in “hand-to-hand combat”.  In [...]

Let Hard Data, Not Gut Instinct, Define Your Ideal Client Profile

By John Capuano, Co-Founder of Lone Beacon. In an industry based on facts and figures, why is it that financial advisers base most, if not all their marketing data on "gut instinct"? When asked about a profile of their core client, they rarely base their answers on facts, thinking about their Ideal Client Profile in [...]

2018-11-25T20:02:07+00:00Wednesday, October 18, 2017|InvestmentNews.com, Practice Management, Published Articles|

Say Hello to Your Best Prospects

Do you think you know who your best prospects are? Last year on average, Lone Beacon helped its advisors identify 10 of their hottest prospects every month. That’s about $60 Million in Assets! And, here’s how we did it: Content Creation: We create thoughtful content designed for your prospects using world class advertising messages that capture leads. We [...]

2018-11-25T20:01:03+00:00Monday, October 9, 2017|Practice Management|