About kirby

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So far kirby has created 67 blog entries.

Madrona Financial Succeeds with Lone Beacon and Act-On

The digital marketing efforts that Lone Beacon has implemented through Act-On have helped Madrona Financial Services grow sales by an average of 20% annually. They have also reduced their direct mailing costs by 25% by focusing on more email sends. John Capuano says that Act-On has not only enabled Lone Beacon to implement the robust [...]

2020-01-22T20:28:30+00:00Wednesday, January 22, 2020|Brand Building, Digital Leads, Published Articles|

What is Email Database Decay and What Do You Do About It?

Email databases decay of their own accord by about 22.5% per year.[1] This could happen as people stop using an old email address and replace it with a newer one, if they change companies and get a new email address, or if unqualified leads opt out of emails. Regardless of how many people opt out [...]

2020-01-11T18:15:04+00:00Saturday, January 11, 2020|Digital Leads|

Industry Trends in 2019

Lone Beacon works with elite financial advisors across the country, and our data allows us to recognize industry-wide trends. At the end of the year, we mine the data for each of our clients to assess performance of all media buys and marketing tools, and to create a strategy for the upcoming year. Here are [...]

2019-12-30T16:21:11+00:00Monday, December 30, 2019|Digital Marketing|

News vs. Content: Presenting Problems vs. Solutions

Anyone can pick up the New York Times and read about a current crisis – everything from climate change to teen vaping. But, most people have more of an interest in a crisis that will have a direct effect on them. For the 50+ high net worth demographic, this means taxes, the seemingly tenuous future [...]

2019-12-14T17:27:56+00:00Saturday, December 14, 2019|Content Creation|

2020 Marketing Vision

2020 Marketing Vision All advisors want the same thing – leads. But, not everyone has the same method for achieving that goal. The benefit of working so closely with our clients is that we can learn how each of our advisors is different from one another in terms of best practices, market, and personality. This [...]

2019-12-11T19:12:32+00:00Tuesday, December 10, 2019|Advertising, Brand Building|

The Power of a Funnel Campaign

At Lone Beacon, we provide our clients with timely, quality, relevant content, as well as strategies for how to use it. We recently used short and long-form content in a three-tiered funnel campaign which pushed people down the marketing funnel from the awareness stage to the decision stage. We knew that funnel campaigns are effective [...]

2019-11-20T18:47:21+00:00Wednesday, November 20, 2019|Digital Leads, Digital Marketing, Facebook Advertising|

The People Business

We’re in the marketing business, which means we’re in the people business. Even though we don’t meet our advisor’s clients and prospects in person, we keep track of what they engage with, what they reject, and how they prefer to receive information. Every Facebook, email, and radio campaign gives us additional insight into what will [...]

2019-11-08T17:51:39+00:00Friday, November 8, 2019|Digital Marketing|

Give the People What They Want – Engaging Content

At Lone Beacon, we’re always questioning our best practices to make them better, keeping up with innovations, and analyzing data to do so. We know “content is king,” so we decided to take a close look at what elements make content effective. We write regular blogs on various financial and retirement topics, and one is [...]

2019-10-28T13:46:38+00:00Monday, October 28, 2019|Content Creation, Digital Marketing, Practice Management|