About kirby

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So far kirby has created 56 blog entries.

The Anatomy of a Successful Radio Show

What elements make for a successful radio show? For some advisors it’s making an emotional connection with the audience, for others it’s giving good news, and for others it’s having strong calls to action throughout the show. What do you get when you combine all of these elements in one show? 55 calls and 15 [...]

2019-10-11T20:49:54+00:00Friday, October 11, 2019|Advertising, Brand Building, Broadcast|

Don’t Get Stuck in The Omnichannel Trap

While an “omnichannel” approach to marketing can be successful, it can lead to overstretched resources and a disconnected approach. Simply stated, “omnichannel” refers to all channels, or marketing platforms. While those in the financial services industry may sometimes want the latest “shiny object” when it comes to marketing platforms and think that more of them [...]

2019-10-04T20:59:07+00:00Friday, October 4, 2019|Digital Marketing|

The Value of 2-Minute Radio Features

Here at Lone Beacon, we’re always looking for unique, beachfront opportunities to get our advisors a bigger share of voice on their radio stations. With our founders’ years of experience in the broadcast industry, we can identity and recommend opportunities others wouldn’t even know to look for. An example of this includes what we call [...]

2019-09-19T20:47:19+00:00Thursday, September 19, 2019|Broadcast|

Lone Beacon Gives Back!

Lone Beacon was a proud sponsor of Pinned Golf’s 1st Annual Charity Golf Day, benefiting the Travis Roy Foundation. Check out our Vice President of Sales & Marketing, Mike Schaffman, before teeing it off in Brookline MA this past weekend. It was a great event to help out an amazing foundation!

2019-09-09T19:59:35+00:00Monday, September 9, 2019|Uncategorized|