What elements make for a successful radio show? For some advisors it’s making an emotional connection with the audience, for others it’s giving good news, and for others it’s having strong calls to action throughout the show. What do you get when you combine all of these elements in one show? 55 calls and 15 [...]
Greg Dinetz and John Capuano speak to elite advisors at Fig Sales Symposium in New Orleans. Hear what they have to say about the present and the future of financial marketing.
While an “omnichannel” approach to marketing can be successful, it can lead to overstretched resources and a disconnected approach. Simply stated, “omnichannel” refers to all channels, or marketing platforms. While those in the financial services industry may sometimes want the latest “shiny object” when it comes to marketing platforms and think that more of them [...]
Lone Beacon’s co-founder, John Capuano, discusses omnichannel marketing.
Your website is your store front, the face you show to the world. Everyone thinks about how their site looks and what it says, but they might not think about the protocol for keeping it secure. But keeping a website secure is more complex than simply locking the door at the end of the day. [...]
Here at Lone Beacon, we’re always looking for unique, beachfront opportunities to get our advisors a bigger share of voice on their radio stations. With our founders’ years of experience in the broadcast industry, we can identity and recommend opportunities others wouldn’t even know to look for. An example of this includes what we call [...]
In our quest to bring down the cost of leads and make full use of our high-quality content, we decided to run Facebook campaigns targeting high net worth individuals turning an age significant to financial advisors – 59 ½. The idea was simple: At 59 ½, anyone with a 401(k), IRA, or other qualified retirement [...]
Lone Beacon was a proud sponsor of Pinned Golf’s 1st Annual Charity Golf Day, benefiting the Travis Roy Foundation. Check out our Vice President of Sales & Marketing, Mike Schaffman, before teeing it off in Brookline MA this past weekend. It was a great event to help out an amazing foundation!
Hear what Lone Beacon's co-founder John Capuano has to say about connecting your marketing platforms.
It’s no secret that the financial world wants to embrace Facebook, but there aren’t many companies figuring out the art and science of using the platform within your vertical, or for that matter how to reach the 50+ demographic. And if they are, they might still be in an initial experimentation phase and have not [...]