About kirby

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So far kirby has created 102 blog entries.

If You’re Going To Do A Webinar, Do It Right

The future of large in-person events is unknown as this pandemic stretches on and on. According to Lone Beacon’s recent nationwide study where over 1,200 people were asked the question,  “What would best describe your attitude toward attending a public gathering over the next three months?” nearly 50% would likely not attend or only attend [...]

2020-09-25T16:53:29+00:00Friday, September 25, 2020|Content Creation, Webinar|

Identify Problems, Provide Solutions

While news sources tend to highlight major, seemingly unsolvable problems, advisors can present solutions using content. Many workers over 50 have lost their jobs in the last six months, and that may mean more early retirements. There’s a growing trend of private companies offering their workers pension buyouts, or different ways of receiving their pensions, [...]

2020-09-22T12:54:05+00:00Tuesday, September 22, 2020|Content Creation, Digital Marketing|

Getting Into Your Prospect’s Pocket

Texting has several advantages. To start, it allows you to literally be in a prospect’s pocket: Most people have direct access to their cell phones the majority of the time and read 90% of text messages within three minutes of receiving them[1]. Texting is a more personal and immediate way of communicating than email, as [...]

2020-09-14T18:09:38+00:00Monday, September 14, 2020|Communication, Digital Leads, Digital Marketing|

Managing Our Team Remotely

We’ve been working remotely for almost seven months now with, unfortunately, no end in sight. But, that doesn’t mean that we will stop production on new initiatives or pause growing our team. While some departments like content and web design aren’t typically affected by the switch to working remotely, managers can have a more difficult [...]

2020-09-06T03:17:57+00:00Sunday, September 6, 2020|Leadership|

Introducing Our Social Security Webinar

Amidst global financial crisis and unprecedented obstacles, Lone Beacon remains resolute and committed to identifying and relentlessly capitalizing on growth for our clients. While traditional seminars and face-to-face appointments have drastically changed during this period of widespread social distancing, the need for steadfast financial help has never been greater. Right now, the most effective way [...]

2020-08-31T17:53:11+00:00Monday, August 31, 2020|Webinar|

The Evolution of Lone Beacon

Lone Beacon has grown exponentially over the last six years, earning it a place on Inc. magazine’s list of the fastest growing 5,000 American companies. Intuit, Under Armour, Microsoft, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. Lone Beacon didn’t start off in a garage, but it [...]

2020-08-28T15:20:38+00:00Friday, August 28, 2020|Digital Leads, Email Marketing, Lone Beacon|

Lone Beacon Listed in Inc. 5000

Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000  Lone Beacon Recognized on the 2020 Inc. 5000 Based on their Rapid and Sustained Growth   NEW YORK, August 12, 2020 – Inc. magazine revealed that Lone Beacon is No. 2,582 on its annual Inc. 5000 list, the most prestigious ranking of [...]

2020-08-26T12:07:03+00:00Thursday, August 20, 2020|Press Release|

Building Trust in a Virtual World

Working remotely has its upsides, from less time spent traveling to greater flexibility when it comes to time management. However, remote work has downsides, especially for financial advisors. It’s so important for advisors to build trust with their clients, and in-person events and meetings do a lot to build that trust. In a time when [...]

2020-08-07T19:16:29+00:00Friday, August 7, 2020|Communication, Content Creation, Digital Leads, Digital Marketing, Webinar|

Our Tips for Advertising on Facebook

There’s a reason why over 6 million businesses use Facebook ads to reach their target audiences,[1] but there aren’t many companies figuring out the art and science of using the platform within your vertical to reach the 50+ demographic. We actively study the Facebook advertising landscape, analyze our results, and try creative ways to format [...]

2020-07-31T20:16:25+00:00Friday, July 31, 2020|Advertising, Facebook, Facebook Advertising|

Financial Experience Within Our Company

Lone Beacon is proud to have several employees who have passed the same financial exams many of our advisors have. We view ourselves not just as a marketing firm, but a comprehensive marketing firm specializing in the financial services vertical. Special knowledge of the financial and insurance products our advisors sell and of compliance regulations [...]

2020-07-27T18:24:17+00:00Saturday, July 25, 2020|Leadership, Practice Management|