About kirby

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So far kirby has created 40 blog entries.

Takeaways for Marketers from the Cambridge Analytica – Facebook Scandal 

By now, we’ve all seen the story about how Cambridge Analytica bought records of 50 million Facebook users and is being accused of violating Facebook’s privacy protection policies. So, what’s really going on, and what does it mean for Facebook as an advertising platform?  The Story So Far  There are two main parts to this [...]

2018-03-22T00:39:32+00:00 Thursday, March 22, 2018|Categories: Digital Marketing|

Why your website may likely be at risk for a Hack Attack

A look at what modern-day pirates view as valuable resources to mine from your website. Mar 21, 2018 By Kirby Mack, Director of Digital Media A cyberattack can target any firm, no matter the size. Most of the time, a hacker’s main objective is to exploit one of the following valuable resources to make money [...]

2018-03-22T00:30:33+00:00 Wednesday, March 21, 2018|Categories: Published Articles,|

You Have a HUGE Untapped Pool of Prospects on Facebook

It’s no secret that Facebook holds great potential to efficiently deliver leads to advisors. Our Facebook platform has generated remarkable leads for our advisors, while branding their firms to a high-net-worth audience. How do we do it? Hard work, a smart digital team, and NO fluff. Find out what makes us different, and how we [...]

2018-03-15T02:03:55+00:00 Monday, March 5, 2018|Categories: Digital Leads, Digital Marketing|

Five Important Facts for Successful Branding

By John Capuano, Co-Founder, Lone Beacon Media Lone Beacon Media is a sales and marketing company dedicated to the independent financial advisory industry with offices in Boston and Denver.   If you’re an independent financial advisor who’s aggressive about carving out your fair share of the market, you’ve got to be skilled in “hand-to-hand combat”.  In [...]

Let Hard Data, Not Gut Instinct, Define Your Ideal Client Profile

By John Capuano, Co-Founder of Lone Beacon. In an industry based on facts and figures, why is it that financial advisers base most, if not all their marketing data on "gut instinct"? When asked about a profile of their core client, they rarely base their answers on facts, thinking about their Ideal Client Profile in [...]

2018-03-15T12:41:52+00:00 Wednesday, October 18, 2017|Categories: Brand Building, Digital Leads,, Published Articles|Tags: |

Say Hello to Your Best Prospects

Do you think you know who your best prospects are? Last year on average, Lone Beacon helped its advisors identify 10 of their hottest prospects every month. That’s about $60 Million in Assets! And, here’s how we did it: Content Creation: We create thoughtful content designed for your prospects using world class advertising messages that capture leads. We [...]

2018-02-14T19:27:40+00:00 Monday, October 9, 2017|Categories: Brand Building, Digital Leads, Digital Marketing|Tags: |

Three Key Cybersecurity Lessons for Financial Advisors

By Mike Schaffman, Director of Marketing at Lone Beacon. The digital space affords us many opportunities to do more than we ever thought possible, but it comes with new and unforeseen risks. Recent reports indicate that 74 percent of financial advisors have been the target of a cyberattack. That’s why both FINRA and the SEC [...]

2018-03-15T12:42:06+00:00 Friday, July 28, 2017|Categories: Cyber Security, Published Articles,|Tags: |

Elite Financial Advisors Don’t Use FMO’s or Broker Dealers…

Does your FMO suggest using a cookie-cutter radio show and tell you to use guests like Peter Frampton and Carrie Underwood because they will deliver leads?  No one ever took financial advice from a Grammy winner, so why fill precious time on your show with wasted content? We’ve produced over one billion dollars of leads in the past 12-months, [...]

2018-02-14T19:29:43+00:00 Monday, July 3, 2017|Categories: Brand Building, Digital Leads, Digital Marketing|Tags: |

Cyberattacks Can Happen Anywhere, Anytime

74% of Financial Advisors have been the Target of a Cyberattack. Responsible advisors don’t roll the dice when it comes to protecting their clients from Cyberattacks… They use Lone Beacon! According to Forbes, there are 30,000 websites per day that show up distributing malicious code. It’s no surprise that the average website shows 12 failed [...]

2018-02-14T19:29:46+00:00 Tuesday, May 30, 2017|Categories: Cyber Security|Tags: |