kirby

kirby

About kirby

This author has not yet filled in any details.
So far kirby has created 70 blog entries.

The People Business

We’re in the marketing business, which means we’re in the people business. Even though we don’t meet our advisor’s clients and prospects in person, we keep track of what they engage with, what they reject, and how they prefer to receive information. Every Facebook, email, and radio campaign gives us additional insight into what will [...]

2019-11-08T17:51:39+00:00Friday, November 8, 2019|Digital Marketing|

Give the People What They Want – Engaging Content

At Lone Beacon, we’re always questioning our best practices to make them better, keeping up with innovations, and analyzing data to do so. We know “content is king,” so we decided to take a close look at what elements make content effective. We write regular blogs on various financial and retirement topics, and one is [...]

2019-10-28T13:46:38+00:00Monday, October 28, 2019|Content Creation, Digital Marketing, Practice Management|

The Anatomy of a Successful Radio Show

What elements make for a successful radio show? For some advisors it’s making an emotional connection with the audience, for others it’s giving good news, and for others it’s having strong calls to action throughout the show. What do you get when you combine all of these elements in one show? 55 calls and 15 [...]

2019-10-11T20:49:54+00:00Friday, October 11, 2019|Advertising, Brand Building, Broadcast|

Don’t Get Stuck in The Omnichannel Trap

While an “omnichannel” approach to marketing can be successful, it can lead to overstretched resources and a disconnected approach. Simply stated, “omnichannel” refers to all channels, or marketing platforms. While those in the financial services industry may sometimes want the latest “shiny object” when it comes to marketing platforms and think that more of them [...]

2019-10-04T20:59:07+00:00Friday, October 4, 2019|Digital Marketing|

The Value of 2-Minute Radio Features

Here at Lone Beacon, we’re always looking for unique, beachfront opportunities to get our advisors a bigger share of voice on their radio stations. With our founders’ years of experience in the broadcast industry, we can identity and recommend opportunities others wouldn’t even know to look for. An example of this includes what we call [...]

2019-09-19T20:47:19+00:00Thursday, September 19, 2019|Broadcast|