About kirby

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So far kirby has created 102 blog entries.

Introducing Our Latest Webinar

In the midst of global financial catastrophes and unimaginable obstacles, Lone Beacon remains resolute and committed to identifying and relentlessly capitalizing on growth for our clients. There is no doubt: traditional seminars and face-to-face appointments have drastically changed, but the need for steadfast financial help has never been stronger. With families sheltered in place, the most [...]

2020-07-10T13:09:26+00:00Friday, July 10, 2020|Webinar|

Case Study: Driving Engagement and Increasing Sales by 1,000%

Lone Beacon partnered with Act-On to drive engagement and increase sales by 1000%. Read the full article on Act-On’s site here. MADRONA FINANCIAL SERVICES INCREASES SALES BY 1,000% Pain Points Difficulty establishing brand awareness and differentiating in a competitive market Struggling to promote investment services to persona-based target audiences Segmenting outreach for targeted lead nurturing [...]

2020-07-02T01:07:03+00:00Thursday, July 2, 2020|Digital Leads|

Webinars: A Case Study

An In-Person Event Alternative for Financial Advisors June 2020 Study INTRODUCTION Why Did We Perform This Study? Lone Beacon has been executing campaigns in the digital space for over 6 years now. Webinars were always a part of the digital marketing ecosystem, however their rise in popularity over recent months given advisors’ inability to perform [...]

2020-06-26T20:21:35+00:00Friday, June 26, 2020|Advertising, Community Engagement, Crisis Management, Webinar|

What Are Clients Looking for Post–COVID-19?

June 19, 2020 By John Capuano Five questions (and answers) that may better inform your client communications in the new normal. Understanding consumers' behavior toward media and their buying habits as they relate to financial decisions has never been more important. Eliminating the guesswork regarding people's preferences for content and media choices since the COVID-19 [...]

2020-06-25T17:16:58+00:00Thursday, June 25, 2020|Community Engagement, Crisis Management, Leadership,|

Have No Fear, Captain Retirement Is Here!

Lone Beacon’s latest platform puts a fun twist on standard Retirement advertising by personifying a solid financial plan as a superhero character - Captain Retirement! Along with his heroic antics, we’ve also created a wide breadth of marketing materials that detail his triumph over common retirement obstacles. The Captain Retirement campaign features comic strips, email [...]

2020-06-22T16:47:05+00:00Monday, June 22, 2020|Digital Marketing, Email Marketing|

Be a Knowledge Leader In Uncertain Times

Americans are more plugged in than ever right now, with little else to do inside and so much going on outside. While it’s important to keep up with the development of the pandemic, “a related threat has emerged: psychological distress resulting from repeated media exposure to the pandemic,”[1] according to a recent American Psychological Association [...]

2020-05-29T21:21:35+00:00Friday, May 29, 2020|Content Creation, Digital Leads|

How Will Your Office Reopen?

America’s grand reopening has begun, and this could not be a more welcome event for many business owners. Advisors may have been doing fine with video and phone meetings, but the opportunity to open the office is likely welcomed. Just as advisors must provide a sense of security and reliability when discussing finances, they should [...]

2020-05-22T19:08:08+00:00Friday, May 22, 2020|Community Engagement, Crisis Management|

New Facebook Advertising Opportunities

As social distancing measures prevent people from seeing their friends and family and lead to a sense of isolation, more Facebook users are messaging, posting, and consuming content. Facebook is currently experiencing record usage but decreased advertising demand. What does this mean? Opportunity. The travel and film industries have made major cuts to their marketing [...]

2020-05-16T03:58:15+00:00Saturday, May 16, 2020|Digital Marketing, Facebook Advertising|