Your website is your store front, the face you show to the world. Everyone thinks about how their site looks and what it says, but they might not think about the protocol for keeping it secure. But keeping a website secure is more complex than simply locking the door at the end of the day. [...]
Here at Lone Beacon, we’re always looking for unique, beachfront opportunities to get our advisors a bigger share of voice on their radio stations. With our founders’ years of experience in the broadcast industry, we can identity and recommend opportunities others wouldn’t even know to look for. An example of this includes what we call [...]
In our quest to bring down the cost of leads and make full use of our high-quality content, we decided to run Facebook campaigns targeting high net worth individuals turning an age significant to financial advisors – 59 ½. The idea was simple: At 59 ½, anyone with a 401(k), IRA, or other qualified retirement [...]
Lone Beacon was a proud sponsor of Pinned Golf’s 1st Annual Charity Golf Day, benefiting the Travis Roy Foundation. Check out our Vice President of Sales & Marketing, Mike Schaffman, before teeing it off in Brookline MA this past weekend. It was a great event to help out an amazing foundation!
Hear what Lone Beacon's co-founder John Capuano has to say about connecting your marketing platforms.
It’s no secret that the financial world wants to embrace Facebook, but there aren’t many companies figuring out the art and science of using the platform within your vertical, or for that matter how to reach the 50+ demographic. And if they are, they might still be in an initial experimentation phase and have not [...]
Check out John's latest video where he discusses Facebook Advertising and why it's important to include in your media mix.
As a Financial Advisor, you are keenly aware of how you spend your time and energy. Every moment focused on your clients is that much more meaningful to them as well as to your practice. Part of that includes participating in time-consuming and expensive lead generating solutions. If you’re like many advisors, your marketing efforts [...]
Apr 27, 2018 By John Capuano and Stephanie Sjoblom As the digital landscape forces traditional media consumption habits to change, it’s more important than ever to employ a “media mix.” Since radio is so routinely used among financial advisors, we want to illustrate how the use of Facebook in concert with radio is effective. Advertising [...]
Over the past year, we have seen large scale data breaches to digital giants, such as Equifax and Orbitz, and recently Facebook, influencing millions of people. Websites are constantly at the risk of a hack attack, and consumer confidence in digital data protection is at an all-time low. Globally, EU is taking steps to change [...]