kirby

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So far kirby has created 85 blog entries.

Lone Beacon’s Work from Home Tips

Even though we’re all used to communicating with clients and colleagues over phone and email, it can be difficult to doing so exclusively while isolated. If you’ve suddenly found yourself working from home during the coronavirus pandemic, here are some tips and Lone Beacon’s work-from-home best practices. Keep a Consistent Schedule When working from home, [...]

2020-04-03T22:21:53+00:00Friday, April 3, 2020|Lifestyle|

Financial Advisors: Present Yourself As a Thought Leader in a Crisis

Crises can create mass panic, but they can also create leaders. At a time when the media offers a constant and often overwhelming amount of information and conflicting messages, financial advisors can be an important source of information and guidance for their clients and prospects. Whether they’re offering analysis of what’s going on with the [...]

2020-03-23T17:11:42+00:00Monday, March 23, 2020|Communication, Crisis Management, Leadership|

Email Marketing: Avoiding Fatigue and Protecting Email Reputation

We interviewed Don Kwak, our Director of Marketing Technology and Analytics, to find out about Lone Beacon’s strategic approach to email marketing. Email marketing is an essential part of the marketing ecosystem: It can drive website traffic, promote events, bolster PR efforts, and showcase content. It can also generate value to prospects and clients as [...]

2020-05-11T14:52:11+00:00Friday, March 13, 2020|Email Marketing|

Why Every Financial Advisor Needs to Care About Cybersecurity

There are so many opportunities when it comes to digital marketing, but there are also risks that financial advisors must take special care to avoid. There are dozens of attempted website hacks every day, and advisors must take precautions to protect their client’s information and avoid inadvertently spreading viruses to their devices. For the independent [...]

2020-03-10T19:51:45+00:00Tuesday, March 10, 2020|Cyber Security|

7 Steps for Email Marketing Success

Email marketing has huge ROI potential - $42 for every $1 spent.[1] We’ve developed an email marketing philosophy and best practices over the years and have seen significant results for our clients. We interviewed Georgie Wynn and Zoe Menendez from our digital marketing team to learn about the 7 necessary steps for email marketing success. [...]

2020-03-10T20:41:27+00:00Friday, February 28, 2020|Digital Marketing, Email Marketing|

6 Facts About Baby Boomers and How they Drive Our Marketing Approach

The first rule of marketing is to know your audience. We not only know about their concerns and decision-making process, but how they engage with content and on what platforms. We challenged our team at Lone Beacon to come up with interesting facts about the Baby Boomer demographic that are relevant to the work that [...]

2020-02-24T14:51:28+00:00Monday, February 24, 2020|Digital Marketing|

Designing for Mobile

Consider these facts: Mobile web traffic first surpassed desktop in 2015, and has continued to increase to the point where up to 70% of web traffic is viewed on mobile.[1] 75% of all emails are opened on smartphones in the U.S.[2] 88% of people who go on a business’ mobile site call that business within [...]

2020-02-14T18:41:55+00:00Friday, February 14, 2020|Web Design|

Our Top Marketing Tips for Financial Advisors

We value thought leadership at Lone Beacon and encourage everyone here to think “big picture” when it comes to marketing philosophy. We all own and operate within unique aspects of Lone Beacon, and together we create the ecosystem that empowers our clients to succeed in their financial marketing. Have you ever been curious about what [...]

2020-02-08T06:44:36+00:00Saturday, February 8, 2020|Digital Marketing|

Madrona Financial Succeeds with Lone Beacon and Act-On

The digital marketing efforts that Lone Beacon has implemented through Act-On have helped Madrona Financial Services grow sales by an average of 20% annually. They have also reduced their direct mailing costs by 25% by focusing on more email sends. John Capuano says that Act-On has not only enabled Lone Beacon to implement the robust [...]

2020-03-10T20:53:48+00:00Wednesday, January 22, 2020|Brand Building, Digital Leads, Published Articles|

What is Email Database Decay and What Do You Do About It?

Email databases decay of their own accord by about 22.5% per year.[1] This could happen as people stop using an old email address and replace it with a newer one, if they change companies and get a new email address, or if unqualified leads opt out of emails. Regardless of how many people opt out [...]

2020-01-11T18:15:04+00:00Saturday, January 11, 2020|Digital Leads|