Financial News & Insights
Strategic ways to help grow your business.
At Lone Beacon, we pride ourselves in pushing the boundaries to bring marketing and sales best practices to the financial advisory industry. Our blog is a dedicated space for our published articles and blog posts on marketing and sales insights for financial advisors. We regularly post on financial marketing and sales strategy, guides and best practices, key trends in the industry, and more, with the goal of helping you maximize your efforts in generating leads and improving ROI.
As a sales and marketing firm dedicated to serving the independent advisory industry, Lone Beacon’s expertise in the field is widely recognized by major financial publications, such a NASDAQ, WealthManagement.com, OnWallStreet, FI360, and more. Read our published articles and blog posts below.
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Published Articles
If you are a finance professional then you must invest your time reading some of the top financial article and publications available today. This will allow you to gain insights, learn industry trends and keep you up-to-date in finance and related markets. Our published articles have bee featured on some of the top, most respected financial sites in the industry and are designed to help you learn, and grow your firm.
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Blog Posts
When Times Change
Remember the story of Rip Van Winkle? He fell asleep and woke up 20 years later with a long beard in a very different world. Now imagine you were advertising […]
Give the People What They Want – Engaging Content
At Lone Beacon, we’re always questioning our best practices to make them better, keeping up with innovations, […]
How to Court a Prospect
While it would be convenient if the average person went from opening their first email to signing up for a financial review, […]
The Anatomy of a Successful Radio Show
What elements make for a successful radio show? For some advisors it’s making an emotional connection with the audience, for others it’s […]
The Future of Marketing
Greg Dinetz and John Capuano speak to elite advisors at Fig Sales Symposium in New Orleans. Hear what they have to say about the present and the future of financial […]
Don’t Get Stuck in The Omnichannel Trap
While an “omnichannel” approach to marketing can be successful, it can lead to overstretched resources and a disconnected approach. Simply stated, “omnichannel” […]
OmniChannel Marketing
Lone Beacon’s co-founder, John Capuano, discusses omnichannel marketing.
The Value of 2-Minute Radio Features
Here at Lone Beacon, we’re always looking for unique, beachfront opportunities to get our advisors a […]
Our “Birthday” Campaign
In our quest to bring down the cost of leads and make full use of our high-quality content, we decided to […]