If it’s no secret to anyone that scaling a business takes time and money, then why do so many people struggle with it?
At the end of the day, it’s about how much of your time and how much of your money you chose to sacrifice. And how much discipline you have to keep plugging away through thick and thin.
When Greg Dinetz and I started our business 10 years ago, we wanted to transform financial marketing into the digital world. The problem was that our only client wanted us to produce broadcast content, which left little time for “digital transformation”. In year-2, we broke ties with them, our only real client, and said goodbye to the bulk of our revenue. The good news is that we had plenty of time on our hands to devote to our aspirational goal…and we believed that the money would follow.
We made a decision to “burn the boats,” and there was no turning back. It was the best, and toughest, decision we could have made.
By the way, I’ve found throughout my career that toughness and grit are the catalysts that fuel the ride to EVERY aspirational goal…and that women, usually, beat men in the arena of toughness and grit.
So once we broke ties with our only client, and there was no such thing as “a Plan B”, the discipline to invest more time and more money into our aspirational goal was freeing. Although it didn’t come without its stumbles. Greg would always say that there’s nothing that time and money can’t fix…and if you’re an entrepreneur trying to scale your business, this is a concept that is probably familiar to you. Time. Money.
But remember that without the fire in the belly, “time” and “money” are just words. Be tough…burn the boats.
