The Path to Your Corporate Brand Runs Through Your Personal Brand

If you’re spending all your time focusing on your 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗯𝗿𝗮𝗻𝗱 and very little time building your 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱, it’s time to shift your focus…

In order for someone (say a potential client) to want to take that next step with you, you HAVE to get to know them on a personal level. So why wouldn’t you want to spend time building your personal brand? I look at personal brands as a vital pathway to getting through to a corporate brand… and I’ve identified 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 when it comes to communicating your personal brand.

𝟭. 𝗖𝗮𝘁𝗮𝗹𝗼𝗴 𝘆𝗼𝘂𝗿 𝗯𝗼𝗱𝘆 𝗼𝗳 𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Think of this as your resume. By being transparent about where you went to school, your body of work, and success stories with similar clients, you’re showing them your ability to achieve SUCCESSFUL OUTCOMES.

𝟮. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘄𝗵𝘆 𝗬𝗢𝗨 𝗮𝗿𝗲 𝘂𝗻𝗶𝗾𝘂𝗲 Why you vs. anyone else is all about the personal relationship you’re developing with the person you’re talking to. By being 100% genuine with them and telling them what makes YOU UNIQUE, you are building trust and confidence in the fact that you can bring them successful outcomes.

𝟯. 𝗖𝗼𝗺𝗯𝗶𝗻𝗶𝗻𝗴 #𝟭 𝗮𝗻𝗱 #𝟮 𝗮𝗻𝗱 𝘄𝗵𝘆 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗕𝗘𝗦𝗧 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 Your experience and what makes you unique are so specific to you and are something NO ONE ELSE can offer. Communicating how the two areas will come together to achieve success shows the person you’re talking to exactly what they will expect, AND that you’re the only one who can provide it.

At the end of the day, 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲. And your personal brand might just be the tiebreaker in someone working with you over someone else. Some might call it a popularity contest, but I like to think of it as a trust contest. You’re always going to have an edge if you’re trusted and can authentically communicate your personal brand. And THAT is the key to getting someone to work with your corporate brand!