Welcome back to another episode of The Customer Journey!

In the last episode, Greg and Mike talked about how the customer journey online is changing and what that means for financial advisor’s content strategy… but another part of that change has to do with referrals and how they work in the digital age.

People love to work with or buy from a brand that other people they know support, so having your trusted clients be ambassadors for you can be huge for business. Tune in for more insights on referral culture.

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