Greg Dinetz, Partner at Simplicity Lone Beacon, and Mike Schaffman, VP of Sales and Marketing at Simplicity Lone Beacon discuss today’s referral marketing culture.

Believe it or not, today, digital marketing plays a huge role in the culture of referral marketing, and social media is a big part of that. Online reviews, ratings, and posts from people sharing their experiences with your firm can help you build credibility and trust.

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