In our newest OneCast, Simplicity Lone Beacon’s VP of Sales & Marketing, Mike Schaffman, is joined by Senior Client Relationship Manager, Mia Wood, for an insightful conversation on how to use data to drive smarter, more profitable sales outcomes.
Together, they break down what it really means to “sell with data”—from understanding consumer behavior to personalizing your outreach and building a scalable, systematized follow-up strategy. They’ll cover:
- Why consistent, quality content is the key to collecting usable data.
- How to personalize your sales conversations based on real behavior.
- How a structured, data-driven process can strengthen your sales efforts.
- How to take action today using your existing database.
- And much more!
00:13 – Introduction
00:43 – The Importance of Adapting to Change
02:13 – Introducing the Topic of Data-Driven Selling
05:25 – Key Concepts in Selling with Data
07:48 – Nurturing Client Relationships
11:29 – Leveraging Consumer Behavior Insights
13:00 – The Art of Storytelling in Sales
17:09 – Final Takeaways and Action Steps
CONFIDENTIALITY NOTICE: The information contained in this video is produced by Simplicity Lone Beacon. and is proprietary and protected by copyright law. This video is intended only for the use of the individual or entity named above. Any unauthorized reproduction, distribution, or sharing of this video, in whole or in part, is strictly prohibited without the prior written consent of Simplicity Lone Beacon.
For Agent Distribution Only – Not for Public
