The Great Wealth Transfer isn’t on the horizon—it’s already happening. Trillions of dollars held by the Baby Boomer generation are beginning to pass into the hands of their heirs. And here’s the hard truth: if you’re not building relationships with your clients’ children today, you may not have a relationship with them tomorrow. Retention in this new era won’t just depend on how well you serve your current clients. It will come down to how intentionally you engage the next generation; how welcome they feel in your office, how relevant your guidance is to their lives, and what kind of experience they associate with your brand. Because wealth doesn’t just transfer, it moves emotionally. And if their first real interaction with your firm comes only after mom or dad has passed, you’ve already missed the opportunity.
