The strongest prospects often show their interest before they ever say a word—you just need to know what to look for.

This clip breaks down digital and in-person buying signals that can guide your next move. Online, it might be clicking on emails, visiting your website, or downloading a resource. In person, it could be nodding along, leaning in, or staying after an event to chat.

Discover how spotting these cues can help you reach out at exactly the right moment—whether the signal comes through a screen or across the table.

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