Advertising

Our Tips for Advertising on Facebook

There’s a reason why over 6 million businesses use Facebook ads to reach their target audiences,[1] but there aren’t many companies figuring out the art and science of using the platform within your vertical to reach the 50+ demographic. We actively study the Facebook advertising landscape, analyze our results, and try creative ways to format [...]

2020-07-31T20:16:25+00:00Friday, July 31, 2020|Advertising, Facebook, Facebook Advertising|

Webinars: A Case Study

An In-Person Event Alternative for Financial Advisors June 2020 Study INTRODUCTION Why Did We Perform This Study? Lone Beacon has been executing campaigns in the digital space for over 6 years now. Webinars were always a part of the digital marketing ecosystem, however their rise in popularity over recent months given advisors’ inability to perform [...]

2020-06-26T20:21:35+00:00Friday, June 26, 2020|Advertising, Community Engagement, Crisis Management, Webinar|

2020 Marketing Vision

2020 Marketing Vision All advisors want the same thing – leads. But, not everyone has the same method for achieving that goal. The benefit of working so closely with our clients is that we can learn how each of our advisors is different from one another in terms of best practices, market, and personality. This [...]

2020-03-10T20:43:10+00:00Tuesday, December 10, 2019|Advertising, Brand Building|

Knowledge is Power: The “Money News to Use” Platform

A big part of our job at Lone Beacon is to provide engaging and authentic content to our advisors.  In a time when there is SO much content available, the challenge becomes separating our clients from the pack. We want to make it easy for people to read their emails or visit their site to get [...]

2020-03-10T20:43:10+00:00Monday, December 2, 2019|Advertising, Content Creation, Digital Marketing|

The Anatomy of a Successful Radio Show

What elements make for a successful radio show? For some advisors it’s making an emotional connection with the audience, for others it’s giving good news, and for others it’s having strong calls to action throughout the show. What do you get when you combine all of these elements in one show? 55 calls and 15 [...]

2019-10-11T20:49:54+00:00Friday, October 11, 2019|Advertising, Brand Building, Broadcast|