There’s a reason why over 6 million businesses use Facebook ads to reach their target audiences,[1] but there aren’t many companies figuring out the art and science of using the platform within your vertical to reach the 50+ demographic. We actively study the Facebook advertising landscape, analyze our results, and try creative ways to format [...]
An In-Person Event Alternative for Financial Advisors June 2020 Study INTRODUCTION Why Did We Perform This Study? Lone Beacon has been executing campaigns in the digital space for over 6 years now. Webinars were always a part of the digital marketing ecosystem, however their rise in popularity over recent months given advisors’ inability to perform [...]
2020 Marketing Vision All advisors want the same thing – leads. But, not everyone has the same method for achieving that goal. The benefit of working so closely with our clients is that we can learn how each of our advisors is different from one another in terms of best practices, market, and personality. This [...]
A big part of our job at Lone Beacon is to provide engaging and authentic content to our advisors. In a time when there is SO much content available, the challenge becomes separating our clients from the pack. We want to make it easy for people to read their emails or visit their site to get [...]
Remember the story of Rip Van Winkle? He fell asleep and woke up 20 years later with a long beard in a very different world. Now imagine you were advertising on Facebook just 3 years ago, fell asleep, and woke up today – it would also be a very changed world. This is because [...]
While it would be convenient if the average person went from opening their first email to signing up for a financial review, this is very rare. It would be like getting a “yes” after proposing to someone after just one date. The reality is that there is a long buying cycle in the financial services [...]
What elements make for a successful radio show? For some advisors it’s making an emotional connection with the audience, for others it’s giving good news, and for others it’s having strong calls to action throughout the show. What do you get when you combine all of these elements in one show? 55 calls and 15 [...]
Greg Dinetz and John Capuano speak to elite advisors at Fig Sales Symposium in New Orleans. Hear what they have to say about the present and the future of financial marketing.
Lone Beacon’s co-founder, John Capuano, discusses omnichannel marketing.
