The digital marketing efforts that Lone Beacon has implemented through Act-On have helped Madrona Financial Services grow sales by an average of 20% annually. They have also reduced their direct mailing costs by 25% by focusing on more email sends. John Capuano says that Act-On has not only enabled Lone Beacon to implement the robust [...]
2020 Marketing Vision All advisors want the same thing – leads. But, not everyone has the same method for achieving that goal. The benefit of working so closely with our clients is that we can learn how each of our advisors is different from one another in terms of best practices, market, and personality. This [...]
What elements make for a successful radio show? For some advisors it’s making an emotional connection with the audience, for others it’s giving good news, and for others it’s having strong calls to action throughout the show. What do you get when you combine all of these elements in one show? 55 calls and 15 [...]
Greg Dinetz and John Capuano speak to elite advisors at Fig Sales Symposium in New Orleans. Hear what they have to say about the present and the future of financial marketing.
There's less than 60 days until 2017 arrives, have you identified your strategic growth initiatives for the new year? Many independent advisors are so busy running their businesses, they don't have time for strategic planning. At Lone Beacon Media, we work closely with our clients to define goals and create the strategic plans needed to [...]
Developing a brand is one of the hardest and most introspective things any business can do. Brand recognition will be a key factor in the growth of your business for many years to come. One of the things we spend the most amount of time on with our clients is their brand. Whether you've been [...]
The first Labor Day Holiday was celebrated in New York City in 1882. Now, 134 years later, we still dedicate the first Monday in September to the social and economic achievements of American workers. This day is a National tribute to the contributions workers have made to the strength, prosperity, and well-being of our country. Well, [...]
Before you define your marketing strategy, it is important to know exactly what marketing means to your firm. The problem we've recognized at Lone Beacon Media, is that advisors are often given advice from marketing and advertising professionals who deal with a number of different businesses on a much larger and more global scale. Click [...]
Brand building, it's not just a catchy title, it true starts with you. Developing a brand is one of the hardest and mos introspecti things any business can do. Among the maelstrom of change and opportunity, those with a stronger and more articulated brand will have a greater chance to succeed in today's competitive landscape. [...]
