Content Creation

News vs. Content: Presenting Problems vs. Solutions

Anyone can pick up the New York Times and read about a current crisis – everything from climate change to teen vaping. But, most people have more of an interest in a crisis that will have a direct effect on them. For the 50+ high net worth demographic, this means taxes, the seemingly tenuous future [...]

2019-12-14T17:27:56+00:00Saturday, December 14, 2019|Content Creation|

Give the People What They Want – Engaging Content

At Lone Beacon, we’re always questioning our best practices to make them better, keeping up with innovations, and analyzing data to do so. We know “content is king,” so we decided to take a close look at what elements make content effective. We write regular blogs on various financial and retirement topics, and one is [...]

2019-10-28T13:46:38+00:00Monday, October 28, 2019|Content Creation, Digital Marketing, Practice Management|