Content Creation

If You’re Going To Do A Webinar, Do It Right

The future of large in-person events is unknown as this pandemic stretches on and on. According to Lone Beacon’s recent nationwide study where over 1,200 people were asked the question,  “What would best describe your attitude toward attending a public gathering over the next three months?” nearly 50% would likely not attend or only attend [...]

2020-09-25T16:53:29+00:00Friday, September 25, 2020|Content Creation, Webinar|

Identify Problems, Provide Solutions

While news sources tend to highlight major, seemingly unsolvable problems, advisors can present solutions using content. Many workers over 50 have lost their jobs in the last six months, and that may mean more early retirements. There’s a growing trend of private companies offering their workers pension buyouts, or different ways of receiving their pensions, [...]

2020-09-22T12:54:05+00:00Tuesday, September 22, 2020|Content Creation, Digital Marketing|

Building Trust in a Virtual World

Working remotely has its upsides, from less time spent traveling to greater flexibility when it comes to time management. However, remote work has downsides, especially for financial advisors. It’s so important for advisors to build trust with their clients, and in-person events and meetings do a lot to build that trust. In a time when [...]

2020-08-07T19:16:29+00:00Friday, August 7, 2020|Communication, Content Creation, Digital Leads, Digital Marketing, Webinar|

Be a Knowledge Leader In Uncertain Times

Americans are more plugged in than ever right now, with little else to do inside and so much going on outside. While it’s important to keep up with the development of the pandemic, “a related threat has emerged: psychological distress resulting from repeated media exposure to the pandemic,”[1] according to a recent American Psychological Association [...]

2020-05-29T21:21:35+00:00Friday, May 29, 2020|Content Creation, Digital Leads|

The COVID-19 Resource Hub

People are watching, listening to, and reading the news more than usual right now. When record daily drops dominate headlines and every minute brings new information about COVID-19, people become overwhelmed with the amount of information out there. As a thought leader, an advisor can take an overwhelming amount of information and pick out the [...]

2020-05-08T14:50:34+00:00Friday, May 8, 2020|Content Creation|

Knowledge is Power: The “Money News to Use” Platform

A big part of our job at Lone Beacon is to provide engaging and authentic content to our advisors.  In a time when there is SO much content available, the challenge becomes separating our clients from the pack. We want to make it easy for people to read their emails or visit their site to get [...]

2020-03-10T20:43:10+00:00Monday, December 2, 2019|Advertising, Content Creation, Digital Marketing|

Give the People What They Want – Engaging Content

At Lone Beacon, we’re always questioning our best practices to make them better, keeping up with innovations, and analyzing data to do so. We know “content is king,” so we decided to take a close look at what elements make content effective. We write regular blogs on various financial and retirement topics, and one is [...]

2019-10-28T13:46:38+00:00Monday, October 28, 2019|Content Creation, Digital Marketing, Practice Management|