Digital Leads

Building Trust in a Virtual World

Working remotely has its upsides, from less time spent traveling to greater flexibility when it comes to time management. However, remote work has downsides, especially for financial advisors. It’s so important for advisors to build trust with their clients, and in-person events and meetings do a lot to build that trust. In a time when [...]

2020-08-07T19:16:29+00:00Friday, August 7, 2020|Communication, Content Creation, Digital Leads, Digital Marketing, Webinar|

Case Study: Driving Engagement and Increasing Sales by 1,000%

Lone Beacon partnered with Act-On to drive engagement and increase sales by 1000%. Read the full article on Act-On’s site here. MADRONA FINANCIAL SERVICES INCREASES SALES BY 1,000% Pain Points Difficulty establishing brand awareness and differentiating in a competitive market Struggling to promote investment services to persona-based target audiences Segmenting outreach for targeted lead nurturing [...]

2020-07-02T01:07:03+00:00Thursday, July 2, 2020|Digital Leads|

Be a Knowledge Leader In Uncertain Times

Americans are more plugged in than ever right now, with little else to do inside and so much going on outside. While it’s important to keep up with the development of the pandemic, “a related threat has emerged: psychological distress resulting from repeated media exposure to the pandemic,”[1] according to a recent American Psychological Association [...]

2020-05-29T21:21:35+00:00Friday, May 29, 2020|Content Creation, Digital Leads|

Madrona Financial Succeeds with Lone Beacon and Act-On

The digital marketing efforts that Lone Beacon has implemented through Act-On have helped Madrona Financial Services grow sales by an average of 20% annually. They have also reduced their direct mailing costs by 25% by focusing on more email sends. John Capuano says that Act-On has not only enabled Lone Beacon to implement the robust [...]

2020-03-10T20:53:48+00:00Wednesday, January 22, 2020|Brand Building, Digital Leads, Published Articles|

What is Email Database Decay and What Do You Do About It?

Email databases decay of their own accord by about 22.5% per year.[1] This could happen as people stop using an old email address and replace it with a newer one, if they change companies and get a new email address, or if unqualified leads opt out of emails. Regardless of how many people opt out [...]

2020-01-11T18:15:04+00:00Saturday, January 11, 2020|Digital Leads|

The Power of a Funnel Campaign

At Lone Beacon, we provide our clients with timely, quality, relevant content, as well as strategies for how to use it. We recently used short and long-form content in a three-tiered funnel campaign which pushed people down the marketing funnel from the awareness stage to the decision stage. We knew that funnel campaigns are effective [...]

2019-11-20T18:47:21+00:00Wednesday, November 20, 2019|Digital Leads, Digital Marketing, Facebook Advertising|

Looking Beyond the Traditional Dinner Seminar

As a Financial Advisor, you are keenly aware of how you spend your time and energy. Every moment focused on your clients is that much more meaningful to them as well as to your practice. Part of that includes participating in time-consuming and expensive lead generating solutions. If you’re like many advisors, your marketing efforts [...]

2019-08-17T14:59:54+00:00Saturday, August 17, 2019|Digital Leads, Digital Marketing, Webinar|

Lone Beacon Partners with Act-On

Lone Beacon Partners with Marketing Automation Software Company Act-On Software Powers Customized Digital Marketing Services for Independent Financial Advisors Lone Beacon, a custom marketing and practice management company specializing in digital marketing, broadcasting, and database lead capture programs for the independent financial advisor, is pleased to announce it is partnering [...]

2019-02-26T14:17:08+00:00Monday, February 25, 2019|Digital Leads, Digital Marketing, Lone Beacon|

Leave the Leads to Us

Are you a Financial Advisor with little to no time on your hands? Are you struggling to gain leads through your marketing efforts, or lack thereof? At Lone Beacon we say, “leave the leads to us!” Last year we helped our Advisors generate more than $1B worth of leads through various digital, content and broadcast [...]

2018-02-14T19:29:38+00:00Monday, July 24, 2017|Digital Leads, Digital Marketing|