Digital Marketing

Don’t Get Stuck in The Omnichannel Trap

While an “omnichannel” approach to marketing can be successful, it can lead to overstretched resources and a disconnected approach. Simply stated, “omnichannel” refers to all channels, or marketing platforms. While those in the financial services industry may sometimes want the latest “shiny object” when it comes to marketing platforms and think that more of them [...]

2019-10-04T20:59:07+00:00Friday, October 4, 2019|Digital Marketing|

Looking Beyond the Traditional Dinner Seminar

As a Financial Advisor, you are keenly aware of how you spend your time and energy. Every moment focused on your clients is that much more meaningful to them as well as to your practice. Part of that includes participating in time-consuming and expensive lead generating solutions. If you’re like many advisors, your marketing efforts [...]

2019-08-17T14:59:54+00:00Saturday, August 17, 2019|Digital Leads, Digital Marketing, Webinar|

Lone Beacon Partners with Act-On

Lone Beacon Partners with Marketing Automation Software Company Act-On Software Powers Customized Digital Marketing Services for Independent Financial Advisors Lone Beacon, a custom marketing and practice management company specializing in digital marketing, broadcasting, and database lead capture programs for the independent financial advisor, is pleased to announce it is partnering [...]

2019-02-26T14:17:08+00:00Monday, February 25, 2019|Digital Leads, Digital Marketing, Lone Beacon|

Five Important Facts for Successful Branding

By John Capuano, Co-Founder, Lone Beacon Media Lone Beacon Media is a sales and marketing company dedicated to the independent financial advisory industry with offices in Boston and Denver.   If you’re an independent financial advisor who’s aggressive about carving out your fair share of the market, you’ve got to be skilled in “hand-to-hand combat”.  In [...]

Leave the Leads to Us

Are you a Financial Advisor with little to no time on your hands? Are you struggling to gain leads through your marketing efforts, or lack thereof? At Lone Beacon we say, “leave the leads to us!” Last year we helped our Advisors generate more than $1B worth of leads through various digital, content and broadcast [...]

2018-02-14T19:29:38+00:00Monday, July 24, 2017|Digital Leads, Digital Marketing|

$1 Billion in Leads!

Elite financial advisors don’t use FMO’s or Broker Dealers for broadcast and digital marketing, they use Lone Beacon. We generated over $1 billion in leads last year by creating integrated campaigns… And, we can prove it! We help to deliver better radio and TV content, and offer thousands of different segments available on-demand for you. [...]

2018-02-14T19:29:50+00:00Monday, May 22, 2017|Digital Leads, Digital Marketing|