The Future of Marketing
Greg Dinetz and John Capuano speak to elite advisors at Fig Sales Symposium in New Orleans. Hear what they have to say about the present and the future of financial marketing.
Don’t Get Stuck in The Omnichannel Trap
While an “omnichannel” approach to marketing can be successful, it can lead to overstretched resources and a disconnected approach. Simply stated, “omnichannel” refers to all channels, or marketing platforms. While those in the financial services industry may sometimes want the latest “shiny object” when it comes to marketing platforms and think that more of them [...]
OmniChannel Marketing
Lone Beacon’s co-founder, John Capuano, discusses omnichannel marketing.
Are Your Marketing Platforms Connected?
Hear what Lone Beacon's co-founder John Capuano has to say about connecting your marketing platforms.
Looking Beyond the Traditional Dinner Seminar
As a Financial Advisor, you are keenly aware of how you spend your time and energy. Every moment focused on your clients is that much more meaningful to them as well as to your practice. Part of that includes participating in time-consuming and expensive lead generating solutions. If you’re like many advisors, your marketing efforts [...]
Lone Beacon Partners with Act-On
Lone Beacon Partners with Marketing Automation Software Company Act-On Software Powers Customized Digital Marketing Services for Independent Financial Advisors Lone Beacon, a custom marketing and practice management company specializing in digital marketing, broadcasting, and database lead capture programs for the independent financial advisor, is pleased to announce it is partnering [...]
Five Important Facts for Successful Branding
By John Capuano, Co-Founder, Lone Beacon Media Lone Beacon Media is a sales and marketing company dedicated to the independent financial advisory industry with offices in Boston and Denver. If you’re an independent financial advisor who’s aggressive about carving out your fair share of the market, you’ve got to be skilled in “hand-to-hand combat”. In [...]
Leave the Leads to Us
Are you a Financial Advisor with little to no time on your hands? Are you struggling to gain leads through your marketing efforts, or lack thereof? At Lone Beacon we say, “leave the leads to us!” Last year we helped our Advisors generate more than $1B worth of leads through various digital, content and broadcast [...]
$1 Billion in Leads!
Elite financial advisors don’t use FMO’s or Broker Dealers for broadcast and digital marketing, they use Lone Beacon. We generated over $1 billion in leads last year by creating integrated campaigns… And, we can prove it! We help to deliver better radio and TV content, and offer thousands of different segments available on-demand for you. [...]
Communicate Through Content
So, you have a website, and maybe some Social Media. You might even have a blog. And, hopefully you send out something to your database of clients and prospects... But do you really have a digital marketing strategy? At Lone Beacon Media, we help our advisors consistently communicate with their audience through original, relevant, and [...]