Over the past year, we have seen large scale data breaches to digital giants, such as Equifax and Orbitz, and recently Facebook, influencing millions of people. Websites are constantly at the risk of a hack attack, and consumer confidence in digital data protection is at an all-time low. Globally, EU is taking steps to change [...]
Facebook is one of the newest platforms in the wild wild west of digital marketing. The potential to capture and convert qualified prospects is enormous, but you must be prepared to strategically compete. (Published as: Four Facebook Advertising Lessons for Advisors) Written By: Don Kwak, Digital Marketing Manager at Lone Beacon Lone Beacon is a sales, [...]
By now, we’ve all seen the story about how Cambridge Analytica bought records of 50 million Facebook users and is being accused of violating Facebook’s privacy protection policies. So, what’s really going on, and what does it mean for Facebook as an advertising platform? The Story So Far There are two main parts to this [...]
A look at what modern-day pirates view as valuable resources to mine from your website. Mar 21, 2018 By Kirby Mack, Director of Digital Media A cyberattack can target any firm, no matter the size. Most of the time, a hacker’s main objective is to exploit one of the following valuable resources to make money [...]
It’s no secret that Facebook holds great potential to efficiently deliver leads to advisors. Our Facebook platform has generated remarkable leads for our advisors, while branding their firms to a high-net-worth audience. How do we do it? Hard work, a smart digital team, and NO fluff. Find out what makes us different, and how we [...]
By John Capuano, Co-Founder, Lone Beacon Media Lone Beacon Media is a sales and marketing company dedicated to the independent financial advisory industry with offices in Boston and Denver. If you’re an independent financial advisor who’s aggressive about carving out your fair share of the market, you’ve got to be skilled in “hand-to-hand combat”. In [...]
By Mike Schaffman, Director of Marketing at Lone Beacon. The digital space affords us many opportunities to do more than we ever thought possible, but it comes with new and unforeseen risks. Recent reports indicate that 74 percent of financial advisors have been the target of a cyberattack. That’s why both FINRA and the SEC [...]
Are you a Financial Advisor with little to no time on your hands? Are you struggling to gain leads through your marketing efforts, or lack thereof? At Lone Beacon we say, “leave the leads to us!” Last year we helped our Advisors generate more than $1B worth of leads through various digital, content and broadcast [...]
74% of Financial Advisors have been the Target of a Cyberattack. Responsible advisors don’t roll the dice when it comes to protecting their clients from Cyberattacks… They use Lone Beacon! According to Forbes, there are 30,000 websites per day that show up distributing malicious code. It’s no surprise that the average website shows 12 failed [...]
Elite financial advisors don’t use FMO’s or Broker Dealers for broadcast and digital marketing, they use Lone Beacon. We generated over $1 billion in leads last year by creating integrated campaigns… And, we can prove it! We help to deliver better radio and TV content, and offer thousands of different segments available on-demand for you. [...]
