Digital Marketing

The Power of a Funnel Campaign

At Lone Beacon, we provide our clients with timely, quality, relevant content, as well as strategies for how to use it. We recently used short and long-form content in a three-tiered funnel campaign which pushed people down the marketing funnel from the awareness stage to the decision stage. We knew that funnel campaigns are effective [...]

2019-11-20T18:47:21+00:00Wednesday, November 20, 2019|Digital Leads, Digital Marketing, Facebook Advertising|

The People Business

We’re in the marketing business, which means we’re in the people business. Even though we don’t meet our advisor’s clients and prospects in person, we keep track of what they engage with, what they reject, and how they prefer to receive information. Every Facebook, email, and radio campaign gives us additional insight into what will [...]

2019-11-08T17:51:39+00:00Friday, November 8, 2019|Digital Marketing|

Give the People What They Want – Engaging Content

At Lone Beacon, we’re always questioning our best practices to make them better, keeping up with innovations, and analyzing data to do so. We know “content is king,” so we decided to take a close look at what elements make content effective. We write regular blogs on various financial and retirement topics, and one is [...]

2019-10-28T13:46:38+00:00Monday, October 28, 2019|Content Creation, Digital Marketing, Practice Management|

Don’t Get Stuck in The Omnichannel Trap

While an “omnichannel” approach to marketing can be successful, it can lead to overstretched resources and a disconnected approach. Simply stated, “omnichannel” refers to all channels, or marketing platforms. While those in the financial services industry may sometimes want the latest “shiny object” when it comes to marketing platforms and think that more of them [...]

2019-10-04T20:59:07+00:00Friday, October 4, 2019|Digital Marketing|

Looking Beyond the Traditional Dinner Seminar

As a Financial Advisor, you are keenly aware of how you spend your time and energy. Every moment focused on your clients is that much more meaningful to them as well as to your practice. Part of that includes participating in time-consuming and expensive lead generating solutions. If you’re like many advisors, your marketing efforts [...]

2019-08-17T14:59:54+00:00Saturday, August 17, 2019|Digital Leads, Digital Marketing, Webinar|

Lone Beacon Partners with Act-On

Lone Beacon Partners with Marketing Automation Software Company Act-On Software Powers Customized Digital Marketing Services for Independent Financial Advisors Lone Beacon, a custom marketing and practice management company specializing in digital marketing, broadcasting, and database lead capture programs for the independent financial advisor, is pleased to announce it is partnering [...]

2019-02-26T14:17:08+00:00Monday, February 25, 2019|Digital Leads, Digital Marketing, Lone Beacon|