Email Marketing

The Evolution of Lone Beacon

Lone Beacon has grown exponentially over the last six years, earning it a place on Inc. magazine’s list of the fastest growing 5,000 American companies. Intuit, Under Armour, Microsoft, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. Lone Beacon didn’t start off in a garage, but it [...]

2020-08-28T15:20:38+00:00Friday, August 28, 2020|Digital Leads, Email Marketing, Lone Beacon|

Have No Fear, Captain Retirement Is Here!

Lone Beacon’s latest platform puts a fun twist on standard Retirement advertising by personifying a solid financial plan as a superhero character - Captain Retirement! Along with his heroic antics, we’ve also created a wide breadth of marketing materials that detail his triumph over common retirement obstacles. The Captain Retirement campaign features comic strips, email [...]

2020-06-22T16:47:05+00:00Monday, June 22, 2020|Digital Marketing, Email Marketing|

Email Marketing: Avoiding Fatigue and Protecting Email Reputation

We interviewed Don Kwak, our Director of Marketing Technology and Analytics, to find out about Lone Beacon’s strategic approach to email marketing. Email marketing is an essential part of the marketing ecosystem: It can drive website traffic, promote events, bolster PR efforts, and showcase content. It can also generate value to prospects and clients as [...]

2020-05-11T14:52:11+00:00Friday, March 13, 2020|Email Marketing|

7 Steps for Email Marketing Success

Email marketing has huge ROI potential - $42 for every $1 spent.[1] We’ve developed an email marketing philosophy and best practices over the years and have seen significant results for our clients. We interviewed Georgie Wynn and Zoe Menendez from our digital marketing team to learn about the 7 necessary steps for email marketing success. [...]

2020-03-10T20:41:27+00:00Friday, February 28, 2020|Digital Marketing, Email Marketing|