Email Marketing

Email Marketing: Avoiding Fatigue and Protecting Email Reputation

We interviewed Don Kwak, our Director of Marketing Technology and Analytics, to find out about Lone Beacon’s strategic approach to email marketing. Email marketing is an essential part of the marketing ecosystem: It can drive website traffic, promote events, bolster PR efforts, and showcase content. It can also generate value to prospects and clients as [...]

2020-03-13T21:29:23+00:00Friday, March 13, 2020|Email Marketing|

7 Steps for Email Marketing Success

Email marketing has huge ROI potential - $42 for every $1 spent.[1] We’ve developed an email marketing philosophy and best practices over the years and have seen significant results for our clients. We interviewed Georgie Wynn and Zoe Menendez from our digital marketing team to learn about the 7 necessary steps for email marketing success. [...]

2020-03-10T20:41:27+00:00Friday, February 28, 2020|Digital Marketing, Email Marketing|