Facebook Advertising

Our Tips for Advertising on Facebook

There’s a reason why over 6 million businesses use Facebook ads to reach their target audiences,[1] but there aren’t many companies figuring out the art and science of using the platform within your vertical to reach the 50+ demographic. We actively study the Facebook advertising landscape, analyze our results, and try creative ways to format [...]

2020-07-31T20:16:25+00:00Friday, July 31, 2020|Advertising, Facebook, Facebook Advertising|

New Facebook Advertising Opportunities

As social distancing measures prevent people from seeing their friends and family and lead to a sense of isolation, more Facebook users are messaging, posting, and consuming content. Facebook is currently experiencing record usage but decreased advertising demand. What does this mean? Opportunity. The travel and film industries have made major cuts to their marketing [...]

2020-05-16T03:58:15+00:00Saturday, May 16, 2020|Digital Marketing, Facebook Advertising|

Our Facebook Advertising Best Practices

Digital advertising practices were already changing at record speed and are changing even more during the coronavirus crisis. Financial advisors must adapt quickly to a world where traditional dinner seminars and mailers are going the way of the dodo. Luckily, Lone Beacon has been steadily expanding its Facebook advertising practices for years and is prepared [...]

2020-04-18T16:53:43+00:00Saturday, April 18, 2020|Digital Marketing, Facebook Advertising|

The Power of a Funnel Campaign

At Lone Beacon, we provide our clients with timely, quality, relevant content, as well as strategies for how to use it. We recently used short and long-form content in a three-tiered funnel campaign which pushed people down the marketing funnel from the awareness stage to the decision stage. We knew that funnel campaigns are effective [...]

2019-11-20T18:47:21+00:00Wednesday, November 20, 2019|Digital Leads, Digital Marketing, Facebook Advertising|

Increase Your Leads Without Increasing Your Budget Via Facebook

Apr 27, 2018 By John Capuano and Stephanie Sjoblom As the digital landscape forces traditional media consumption habits to change, it’s more important than ever to employ a “media mix.” Since radio is so routinely used among financial advisors, we want to illustrate how the use of Facebook in concert with radio is effective. Advertising [...]

2019-01-21T17:22:34+00:00Sunday, April 29, 2018|Facebook, Facebook Advertising, Published Articles, WealthManagement.com|

4 Critical Lessons for Financial Advisors to Win at Facebook Advertising

Facebook is one of the newest platforms in the wild wild west of digital marketing. The potential to capture and convert qualified prospects is enormous, but you must be prepared to strategically compete. (Published as: Four Facebook Advertising Lessons for Advisors) Written By: Don Kwak, Digital Marketing Manager at Lone Beacon Lone Beacon is a sales, [...]

2019-01-21T17:18:36+00:00Thursday, March 29, 2018|Facebook Advertising, Published Articles, WealthManagement.com|

Takeaways for Marketers from the Cambridge Analytica – Facebook Scandal 

By now, we’ve all seen the story about how Cambridge Analytica bought records of 50 million Facebook users and is being accused of violating Facebook’s privacy protection policies. So, what’s really going on, and what does it mean for Facebook as an advertising platform?  The Story So Far  There are two main parts to this [...]

2019-01-21T17:19:24+00:00Thursday, March 22, 2018|Facebook, Facebook Advertising|