Facebook

Our Tips for Advertising on Facebook

There’s a reason why over 6 million businesses use Facebook ads to reach their target audiences,[1] but there aren’t many companies figuring out the art and science of using the platform within your vertical to reach the 50+ demographic. We actively study the Facebook advertising landscape, analyze our results, and try creative ways to format [...]

2020-07-31T20:16:25+00:00Friday, July 31, 2020|Advertising, Facebook, Facebook Advertising|

Increase Your Leads Without Increasing Your Budget Via Facebook

Apr 27, 2018 By John Capuano and Stephanie Sjoblom As the digital landscape forces traditional media consumption habits to change, it’s more important than ever to employ a “media mix.” Since radio is so routinely used among financial advisors, we want to illustrate how the use of Facebook in concert with radio is effective. Advertising [...]

2019-01-21T17:22:34+00:00Sunday, April 29, 2018|Facebook, Facebook Advertising, Published Articles, WealthManagement.com|

Takeaways for Marketers from the Cambridge Analytica – Facebook Scandal 

By now, we’ve all seen the story about how Cambridge Analytica bought records of 50 million Facebook users and is being accused of violating Facebook’s privacy protection policies. So, what’s really going on, and what does it mean for Facebook as an advertising platform?  The Story So Far  There are two main parts to this [...]

2019-01-21T17:19:24+00:00Thursday, March 22, 2018|Facebook, Facebook Advertising|

Infographic: Generate Lead Via Facebook

It’s no secret that Facebook holds great potential to efficiently deliver leads to advisors. Our Facebook platform has generated remarkable leads for our advisors, while branding their firms to a high-net-worth audience. How do we do it? Hard work, a smart digital team, and NO fluff. Find out what makes us different, and how we [...]

2019-01-21T17:20:13+00:00Monday, March 5, 2018|Facebook, Facebook Advertising|