Remember the story of Rip Van Winkle? He fell asleep and woke up 20 years later with a long beard in a very different world. Now imagine you were advertising on Facebook just 3 years ago, fell asleep, and woke up today – it would also be a very changed world. This is because [...]
It’s no secret that the financial world wants to embrace Facebook, but there aren’t many companies figuring out the art and science of using the platform within your vertical, or for that matter how to reach the 50+ demographic. And if they are, they might still be in an initial experimentation phase and have not [...]
Check out John's latest video where he discusses Facebook Advertising and why it's important to include in your media mix.
Apr 27, 2018 By John Capuano and Stephanie Sjoblom As the digital landscape forces traditional media consumption habits to change, it’s more important than ever to employ a “media mix.” Since radio is so routinely used among financial advisors, we want to illustrate how the use of Facebook in concert with radio is effective. Advertising [...]
By now, we’ve all seen the story about how Cambridge Analytica bought records of 50 million Facebook users and is being accused of violating Facebook’s privacy protection policies. So, what’s really going on, and what does it mean for Facebook as an advertising platform? The Story So Far There are two main parts to this [...]
It’s no secret that Facebook holds great potential to efficiently deliver leads to advisors. Our Facebook platform has generated remarkable leads for our advisors, while branding their firms to a high-net-worth audience. How do we do it? Hard work, a smart digital team, and NO fluff. Find out what makes us different, and how we [...]