Financial Advisory Practice Management Expertise and Insights
Lone Beacon has first-hand experience deploying business best practices. We’ve built successful businesses from the ground up. Today, we’re helping independent financial advisors optimize business efficiencies by evaluating sales systems and processes, and conducting a thorough financial advisory SWOT analysis. Our expertise helps financial advisors:
Push the boundaries of sales and marketing best practices.
Turbo-charge customer acquisition through quality lead generation.
Surpass the competition through lead management.
Improve profitability through best business practices.
We believe in a tight playbook. This allows us to execute the things we offer in world class fashion, and connect them all to deliver results that set a new bar in the world of financial marketing. Here are our “core four” steps to financial marketing success. Killer Website If [...]
Lone Beacon is proud to have several employees who have passed the same financial exams many of our advisors have. We view ourselves not just as a marketing firm, but a comprehensive marketing firm specializing in the financial services vertical. Special knowledge of the financial and insurance products our advisors [...]
At Lone Beacon, we’re always questioning our best practices to make them better, keeping up with innovations, and analyzing data to do so. We know “content is king,” so we decided to take a close look at what elements make content effective. We write regular blogs on various financial and [...]
While it would be convenient if the average person went from opening their first email to signing up for a financial review, this is very rare. It would be like getting a “yes” after proposing to someone after just one date. The reality is that there is a long buying [...]
Financial Advisory Practice Management Expertise and Insights Lone Beacon has first-hand experience deploying business best practices. We've built successful businesses from the ground up. Today, we’re helping independent financial advisors optimize business efficiencies by evaluating sales systems and processes, and conducting a thorough financial advisory SWOT analysis. Our [...]
SWOT Analysis for Financial Advisors "We are fortunate to work with talented entrepreneurs who have built some of the most successful advisories around the country. Part of our best practices is to perform the Lone Beacon version of a SWOT analysis and it’s amazing what we uncover. We [...]
By John Capuano, Co-Founder of Lone Beacon. In an industry based on facts and figures, why is it that financial advisers base most, if not all their marketing data on "gut instinct"? When asked about a profile of their core client, they rarely base their answers on facts, thinking about [...]
Do you think you know who your best prospects are? Last year on average, Lone Beacon helped its advisors identify 10 of their hottest prospects every month. That’s about $60 Million in Assets! And, here’s how we did it: Content Creation: We create thoughtful content designed for your prospects using world class advertising [...]
Does your FMO suggest using a cookie-cutter radio show and tell you to use guests like Peter Frampton and Carrie Underwood because they will deliver leads? No one ever took financial advice from a Grammy winner, so why fill precious time on your show with wasted content? We’ve produced over one billion [...]
Understanding how to best utilize technology and the digital space can be transformational for your practice. By John Capuano, Co-Founder, Lone Beacon Media Understanding how to best utilize technology and the digital space can be transformational for your practice. Despite our heavy dependence on the internet for almost everything today, [...]
Are you ready to make 2017 your best year ever? Then it's time to put the financial industry's premiere concierge marketing firm to work, for you. At Lone Beacon Media, we mobilize all of our sales and marketing expertise for one sole purpose: TO GROW YOUR BUSINESS. Unlike the [...]
At Lone Beacon Media, we are keenly aware that time is money. That's why our advisors know how to use lead response time to their advantage to beat the competition. With careers spent marketing and selling to the 50+ demo, we understand the direct correlation between response time and conversion. Our [...]
By John Capuano, Co-Founder, Lone Beacon Media The first thing I learned in the world of business is that everybody is in sales. When we started our company, I was surprised to learn that the advisories we were working with didn’t have organized sales strategies. Many have never been exposed [...]
As a business owner, every decision you make has an effect on your firm's bottom line. For starters, we want to address your firm's basic needs, like having an internal sales department. Often times, independent financial advisors find themselves so busy that they don't have enough time in their day [...]
Is it time to review your FMO? Most likely, you already have some general understanding on what an FMO (Field Marketing Organization) does. But, with hundreds of organizations to choose from, how do you find the one that's right for your firm? And, if you're currently working with an FMO, [...]
Does your sales process keep you up at night? Many independent advisories don't have organized sales strategies or an infrastructure to properly sustain and grow their business. The reality is that everyone in your organization has to embrace the sales culture. We find that many advisors will stop aggressively pursuing [...]