The digital marketing efforts that Lone Beacon has implemented through Act-On have helped Madrona Financial Services grow sales by an average of 20% annually. They have also reduced their direct mailing costs by 25% by focusing on more email sends.

John Capuano says that Act-On has not only enabled Lone Beacon to implement the robust digital marketing strategy they designed for Madrona, but the platform has also allowed them to provide the financial advisory with a holistic view of the entire customer journey.

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