What if you had people asking you to become your client rather than feeling the need to convince them? A clear brand differentiator can accomplish that. It's futile trying to be all things to all people, because when you try to reach everyone, you reach no one. Check out John Capuano's [...]
If you’re a financial institution and have an in-house marking department...are you counting on that department to propel your brand and generate revenue? Even the world's biggest brands rely on outside firms to help them compete for share so they can spend time on their own core business. Check out [...]
You need a great website! More people will visit your website than will ever step foot in your office. Your website is your virtual storefront, and it should also be your largest source of lead generation. Nearly EVERY prospect that you meet with will visit your site before they commit [...]
It’s important for any company, whether it’s just starting out or has been in business for fifty years, to regularly take the time to analyze and ask itself what it is doing right, what it could improve on, and how can it grow moving forward, both from an internal and [...]
If you don’t have a plan in place for true organic growth, you’re leaving money on the table. Whether you’re an RIA looking to acquire firms or you’re an advisor looking for an exit strategy, your ability to consistently generate leads and close new business will set you apart from [...]
As we rapidly approach the end of the year, this is a time for many for personal and professional reflection. It’s also the time when principals and executives of firms reevaluate their business relationships and why we see so much business movement between Q4 and Q1. Let’s discuss why this [...]
“What’s your brand?” The answers are usually as commoditized as the financial advisory business itself and everyone pretty much says the same thing; It’s hard to find “the essence” of your firm. Check out John Capuano's latest video below for tips on building your brand and why it can be [...]
One of the more interesting takeaways Simplicity Lone Beacon has discovered through our data science initiatives is the way Facebook leads act after opting into a form. The technology we use for our clients allow us to monitor the interest levels of prospects and clients by tracking their online actions [...]
Nothing is more of a meritocracy than comedy—the audience will tell you whether you’re successful instantly. So why not take some advice from the biggest name in comedy? This article originally appeared on WealthManagement.com
We watched out our window as nearly 20,000 runners competed in the Boston Marathon! They share with us a great lesson in life and business: Setting an ambitious goal and having the WILL and DISCIPLINE to achieve it! Are you a competitor or a spectator?
