NEWS, BLOGS, AND VLOGS
Want High-Quality, Low-Cost Leads? Wish Your Prospective Client a Happy Birthday
One of our most successful marketing campaigns has been the Important Birthdays Package, which uses content relevant to high net worth prospects nearing retirement to build advisors’ credibility and drive low-cost leads. Using Facebook’s birthday filter, we can run highly targeted campaigns on a small budget that produce significant returns: A typical campaign spends $250, and one of our most successful campaigns delivered 47 leads, for [...]
3 Reasons Why You Need A Killer Website
We all know how important first impressions are, but today they aren’t necessarily based on a firm handshake with eye contact. It’s likely that a prospective client’s first impression of you comes from a website visit. It’s here that they’re first introduced to your brand, basic information about you and your staff, and your services. A quality website was important before COVID and will continue to [...]
Lone Beacon Proudly Expands Partnership with Act On
Lone Beacon is widely known as the nation’s preeminent marketing automation firm in the financial industry and we’ve expanded our partnership with one of America’s leading software companies, Act-On. Not only are we recognized by Act-On as a “go-to-market” partner, but they have recently created custom software enhancements exclusive to Lone Beacon. These proprietary enhancements now allow us to deliver an entirely unmatched client onboarding process [...]
An Update from the Voice of Lone Beacon (and America)!
Lone Beacon is proud to announce that our very own Director of Production, Pete Gustin, the official voice of Fox News, has recently won yet another award. Pete is one of the most widely heard voices across America, and despite his Macular Degeneration diagnosis leaving him legally blind, he remains one of the most sought-after voices in the industry. When he’s not voicing show imaging and commercials for our [...]
Seminars 2.0 – The New Webinar
The future of live in-person events is unknown. While states are slowly opening back up, it’s unclear when people will be able to gather in groups the way we used to. This makes the fate of dinner workshops anyone’s guess. It’s safe to say that those who are content to wait for things to “go back to normal” are leaving their business to fate and opening [...]