NEWS, BLOGS, AND VLOGS
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An Update from the Voice of Lone Beacon (and America)!
Lone Beacon is proud to announce that our very own Director of Production, Pete Gustin, the official voice of Fox News, has recently won yet another award. Pete is one of the most widely heard voices across America, and despite his Macular Degeneration diagnosis leaving him legally blind, he remains one of the most sought-after voices in the industry. When he’s not voicing show imaging and commercials for our [...]
Seminars 2.0 – The New Webinar
The future of live in-person events is unknown. While states are slowly opening back up, it’s unclear when people will be able to gather in groups the way we used to. This makes the fate of dinner workshops anyone’s guess. It’s safe to say that those who are content to wait for things to “go back to normal” are leaving their business to fate and opening [...]
The Top 5 Lessons We Learned in 2020
An interview with Lone Beacon Co-Founder, John Capuano While we might not have realized it at the start of the pandemic, our worlds have fundamentally changed. The way we live will never be the same again, even after COVID is declared to no longer be a serious threat. The shifts that have occurred since March will forever impact the way we communicate in our personal and [...]
You Can’t Manage What You Don’t Measure
There's an old management saying that is relevant this time of year, and it goes, "You can't manage what you don't measure." It's so timely right now because this is when you should be reviewing the year that passed and planning for the new year ahead. Incorporating measurement as part of your management starts by keeping track of metrics and data points that are important to [...]
Do You Know The 4 Key Elements To Grow Your Financial Industry Business
In this short 4 minute video, John Capuano - Co-Founder of Lone Beacon - breaks down the "Core 4" digital marketing techniques we use for each of our clients. These Core 4 techniques can help any independent advisor generate more business leads than traditional marketing alone!
The Most Important Book You and Your Prospects Will Read in 2021
Are you looking for a way to get new leads and re-engage your current database? Maybe you’ve thought about writing a book or have already put some general thoughts together. But, you don’t have the time or the desire to write the entire thing, design a book cover, get it published, and distribute it effectively. This is fair – it can be a labor-intensive and expensive [...]