NEWS, BLOGS, AND VLOGS
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Seminars 2.0 – The New Webinar
The future of live in-person events is unknown. While states are slowly opening back up, it’s unclear when people will be able to gather in groups the way we used to. This makes the fate of dinner workshops anyone’s guess. It’s safe to say that those who are content to wait for things to “go back to normal” are leaving their business to fate and opening [...]
The Most Important Book You and Your Prospects Will Read in 2021
Are you looking for a way to get new leads and re-engage your current database? Maybe you’ve thought about writing a book or have already put some general thoughts together. But, you don’t have the time or the desire to write the entire thing, design a book cover, get it published, and distribute it effectively. This is fair – it can be a labor-intensive and expensive [...]
Our “Core Four” Steps to Financial Marketing Success
We believe in a tight playbook. This allows us to execute the things we offer in world class fashion, and connect them all to deliver results that set a new bar in the world of financial marketing. Here are our “core four[1]” steps to financial marketing success. Killer Website If you haven’t noticed most, if not all, of your clients don’t let go of their smartphones. [...]
Building Out Our Marketing Ecosystem with Google Ads
Imagine you’re casually browsing a company’s website on your phone. You get an email, open it, and all of a sudden you’ve forgotten about that company’s products. You may not return to their website on your own, but you might when you see an ad for that company while browsing the internet again later. It’s a common experience, which is why Google ad remarketing is so [...]
Meet the Latest Additions to Our Team!
We’re excited to welcome two new members to the Lone Beacon family, Christina Pappas and Gabby DeMaria! Both come to us with valuable digital marketing experience and will help us grow as a company. Here’s a little about their backgrounds and what they hope to accomplish at Lone Beacon. Gabby comes to us with SEO and digital marketing experience across several industries, as well as strong [...]
Welcome to Our New Website!
We build excellent websites for our clients that showcase their best work and give visitors a sense of who the advisor is as a person while being easy to navigate and informational. After multiple years of growth, innovation, and internal transformation, we decided that we needed a website design with just as much thought and personality. We often say that an advisor’s website is their storefront, [...]