News, Blogs, and Vlogs2020-09-17T18:59:31+00:00


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Getting Into Your Prospect’s Pocket

September 14, 2020|communication, Digital Leads, Digital Marketing|

Texting has several advantages. To start, it allows you to literally be in a prospect’s pocket: Most people have direct access to their cell phones the majority of the time and read 90% of text messages within three minutes of receiving them[1]. Texting is a more personal and immediate way of communicating than email, as it’s usually reserved for friends and family. There is less competition [...]


The Evolution of Lone Beacon

August 28, 2020|Digital Leads, Email Marketing, Lone Beacon|

Lone Beacon has grown exponentially over the last six years, earning it a place on Inc. magazine’s list of the fastest growing 5,000 American companies. Intuit, Under Armour, Microsoft, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. Lone Beacon didn’t start off in a garage, but it did start off small and has come a long way. Here [...]


Lone Beacon Listed in Inc. 5000

August 20, 2020|Press Release|

Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 Lone Beacon Recognized on the 2020 Inc. 5000 Based on their Rapid and Sustained Growth NEW YORK, August 12, 2020 – Inc. magazine revealed that Lone Beacon is No. 2,582 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at [...]


Introducing Our Social Security Webinar

August 14, 2020|webinar|

Amidst global financial crisis and unprecedented obstacles, Lone Beacon remains resolute and committed to identifying and relentlessly capitalizing on growth for our clients. While traditional seminars and face-to-face appointments have drastically changed during this period of widespread social distancing, the need for steadfast financial help has never been greater. Right now, the most effective way to reach prospects and reopen lines of communication is through digital [...]


Building Trust in a Virtual World

August 7, 2020|communication, Content Creation, Digital Leads, Digital Marketing, webinar|

Working remotely has its upsides, from less time spent traveling to greater flexibility when it comes to time management. However, remote work has downsides, especially for financial advisors. It’s so important for advisors to build trust with their clients, and in-person events and meetings do a lot to build that trust. In a time when only 13% of consumers ages 50 to 70 we surveyed[1] said [...]


Our Tips for Advertising on Facebook

July 31, 2020|Advertising, Facebook, Facebook Advertising|

There’s a reason why over 6 million businesses use Facebook ads to reach their target audiences,[1] but there aren’t many companies figuring out the art and science of using the platform within your vertical to reach the 50+ demographic. We actively study the Facebook advertising landscape, analyze our results, and try creative ways to format ads, write copy, and target the 50+ high net worth demographic. [...]

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