Are you using current events and topical content to your advantage? When used properly, they can be a powerful tool to help you generate new leads. And we have the results to prove it... We helped our advisors use the recent election as a relevant way to engage with prospects [...]
There's less than 60 days until 2017 arrives, have you identified your strategic growth initiatives for the new year? Many independent advisors are so busy running their businesses, they don't have time for strategic planning. At Simplicity Lone Beacon Media, we work closely with our clients to define goals and [...]
Details matter and at Simplicity Lone Beacon Media, we sweat the small stuff to deliver big results. So here are 3 actionable and measurable marketing steps you can take to increase your firm's bottom line. 1) Identify Behavior Patterns of Your "Top" Clients According to a 2016 Investment News study, [...]
By John Capuano, Co-Founder, Simplicity Lone Beacon Media The first thing I learned in the world of business is that everybody is in sales. When we started our company, I was surprised to learn that the advisories we were working with didn’t have organized sales strategies. Many have never been [...]
Your website is at the epicenter of your entire digital marketing strategy. At Simplicity Lone Beacon Media, we are a pure sales and marketing organization partnered with a dedicated FMO, all for the independent advisor. We understand that only those who adapt to today’s true media consumption, will have an [...]
What was the cost of your last direct mail campaign? Did it produce? Did you know the Second, Most Popular Online Activity, Among Baby Boomers and Seniors is "Emailing?" Living and doing business in the digital age has forced many to adapt to change. That's why at Simplicity Lone Beacon [...]
Before you spend more money chasing new prospects, consider implementing a database marketing strategy to convert the prospects you already paid for and are currently sitting in your sales funnel. So you've spent a bunch of money accumulating prospects through your various marketing channels. The one's that didn't close are now on your [...]
Developing a brand is one of the hardest and most introspective things any business can do. Brand recognition will be a key factor in the growth of your business for many years to come. One of the things we spend the most amount of time on with our clients is [...]
As a business owner, every decision you make has an effect on your firm's bottom line. For starters, we want to address your firm's basic needs, like having an internal sales department. Often times, independent financial advisors find themselves so busy that they don't have enough time in their day [...]
The first Labor Day Holiday was celebrated in New York City in 1882. Now, 134 years later, we still dedicate the first Monday in September to the social and economic achievements of American workers. This day is a National tribute to the contributions workers have made to the strength, prosperity, [...]
