We interviewed Don Kwak, our Director of Marketing Technology and Analytics, to find out about Simplicity Lone Beacon’s strategic approach to email marketing. Email marketing is an essential part of the marketing ecosystem: It can drive website traffic, promote events, bolster PR efforts, and showcase content. It can also generate [...]
Email marketing has huge ROI potential - $42 for every $1 spent.[1] We’ve developed an email marketing philosophy and best practices over the years and have seen significant results for our clients. We interviewed Georgie Wynn and Zoe Menendez from our digital marketing team to learn about the 7 necessary [...]
The first rule of marketing is to know your audience. We not only know about their concerns and decision-making process, but how they engage with content and on what platforms. We challenged our team at Simplicity Lone Beacon to come up with interesting facts about the Baby Boomer demographic that [...]
Consider these facts: Mobile web traffic first surpassed desktop in 2015, and has continued to increase to the point where up to 70% of web traffic is viewed on mobile.[1] 75% of all emails are opened on smartphones in the U.S.[2] 88% of people who go on a business’ mobile [...]
We value thought leadership at Simplicity Lone Beacon and encourage everyone here to think “big picture” when it comes to marketing philosophy. We all own and operate within unique aspects of Simplicity Lone Beacon, and together we create the ecosystem that empowers our clients to succeed in their financial marketing. [...]
The digital marketing efforts that Simplicity Lone Beacon has implemented through Act-On have helped Madrona Financial Services grow sales by an average of 20% annually. They have also reduced their direct mailing costs by 25% by focusing on more email sends. John Capuano says that Act-On has not only enabled [...]
Email databases decay of their own accord by about 22.5% per year.[1] This could happen as people stop using an old email address and replace it with a newer one, if they change companies and get a new email address, or if unqualified leads opt out of emails. Regardless of [...]
Simplicity Lone Beacon works with elite financial advisors across the country, and our data allows us to recognize industry-wide trends. At the end of the year, we mine the data for each of our clients to assess performance of all media buys and marketing tools, and to create a strategy [...]
Anyone can pick up the New York Times and read about a current crisis – everything from climate change to teen vaping. But, most people have more of an interest in a crisis that will have a direct effect on them. For the 50+ high net worth demographic, this means [...]
2020 Marketing Vision All advisors want the same thing – leads. But, not everyone has the same method for achieving that goal. The benefit of working so closely with our clients is that we can learn how each of our advisors is different from one another in terms of best [...]
