In our quest to bring down the cost of leads and make full use of our high-quality content, we decided to run Facebook campaigns targeting high net worth individuals turning an age significant to financial advisors – 59 ½. The idea was simple: At 59 ½, anyone with a 401(k), [...]
Simplicity Lone Beacon was a proud sponsor of Pinned Golf’s 1st Annual Charity Golf Day, benefiting the Travis Roy Foundation. Check out our Vice President of Sales & Marketing, Mike Schaffman, before teeing it off in Brookline MA this past weekend. It was a great event to help out an [...]
Hear what Simplicity Lone Beacon's co-founder John Capuano has to say about connecting your marketing platforms.
Check out John's latest video where he discusses Facebook Advertising and why it's important to include in your media mix.
As a Financial Advisor, you are keenly aware of how you spend your time and energy. Every moment focused on your clients is that much more meaningful to them as well as to your practice. Part of that includes participating in time-consuming and expensive lead generating solutions. If you’re like [...]
Simplicity Lone Beacon Partners with Marketing Automation Software Company Act-On Software Powers Customized Digital Marketing Services for Independent Financial Advisors Simplicity Lone Beacon, a custom marketing and practice management company specializing in digital marketing, broadcasting, and database lead capture programs for the independent financial advisor, [...]
Social Media Marketing Build Your Reputation, Educate, Entertain Whether you know it or not, YOU are in the digital business. Digital platforms connect everything you do every day, and it’s how your prospects communicate, learn, get entertained, and make decisions. Elite advisories incorporating digital into every single thing [...]
Practice Social Responsibility in Your Business You may have thought about ways you would like to give back and make a difference outside of just writing a check to a charity. You may also have a cause you're passionate about and want to be directly involved but think [...]
Digital Marketing Strategies Industry Insights At Simplicity Lone Beacon, we’ve spent our careers helping big national brands develop digital marketing strategies to activate campaigns locally. Today, we’re creating independent financial advisor digital marketing strategies to capitalize on the tremendous opportunity that exists online, putting your message in the [...]
Financial Advisor Broadcast and Media Management
