Practice Social Responsibility in Your Business You may have thought about ways you would like to give back and make a difference outside of just writing a check to a charity. You may also have a cause you're passionate about and want to be directly involved but think [...]
Digital Marketing Strategies Industry Insights At Simplicity Lone Beacon, we’ve spent our careers helping big national brands develop digital marketing strategies to activate campaigns locally. Today, we’re creating independent financial advisor digital marketing strategies to capitalize on the tremendous opportunity that exists online, putting your message in the [...]
By John Capuano, Co-Founder, Simplicity Lone Beacon Media Simplicity Lone Beacon Media is a sales and marketing company dedicated to the independent financial advisory industry with offices in Boston and Denver. If you’re an independent financial advisor who’s aggressive about carving out your fair share of the market, you’ve got [...]
Are you a Financial Advisor with little to no time on your hands? Are you struggling to gain leads through your marketing efforts, or lack thereof? At Simplicity Lone Beacon we say, “leave the leads to us!” Last year we helped our Advisors generate more than $1B worth of leads [...]
Elite financial advisors don’t use FMO’s or Broker Dealers for broadcast and digital marketing, they use Simplicity Lone Beacon. We generated over $1 billion in leads last year by creating integrated campaigns… And, we can prove it! We help to deliver better radio and TV content, and offer thousands of [...]
So, you have a website, and maybe some Social Media. You might even have a blog. And, hopefully you send out something to your database of clients and prospects... But do you really have a digital marketing strategy? At Simplicity Lone Beacon Media, we help our advisors consistently communicate with [...]
Details matter and at Simplicity Lone Beacon Media, we sweat the small stuff to deliver big results. So here are 3 actionable and measurable marketing steps you can take to increase your firm's bottom line. 1) Identify Behavior Patterns of Your "Top" Clients According to a 2016 Investment News study, [...]
Your website is at the epicenter of your entire digital marketing strategy. At Simplicity Lone Beacon Media, we are a pure sales and marketing organization partnered with a dedicated FMO, all for the independent advisor. We understand that only those who adapt to today’s true media consumption, will have an [...]
Before you spend more money chasing new prospects, consider implementing a database marketing strategy to convert the prospects you already paid for and are currently sitting in your sales funnel. So you've spent a bunch of money accumulating prospects through your various marketing channels. The one's that didn't close are now on your [...]
Is it time to review your FMO? Most likely, you already have some general understanding on what an FMO (Field Marketing Organization) does. But, with hundreds of organizations to choose from, how do you find the one that's right for your firm? And, if you're currently working with an FMO, [...]
