By Kirby G Mack, Vice President of Digital Media at Simplicity Lone Beacon. Social media, in today’s world it seems like a must. Especially for businesses. But where do you start? How do you grow? What do you do? Well, it takes time, and with time, patience, consistency, and a [...]
As the world dives deeper and deeper into the digital realm, the need for bigger, fancy equipment is less and less. With full movies being shot today on iPhones, there isn’t much we can’t do ourselves. One area where this reigns true is in video marketing for social media. [...]
By Craig Foster, Simplicity Lone Beacon's Director of Digital Media. A few weeks back, I wrote about how Generation X is the forgotten generation that financial advisors should remember. In general terms, I mentioned the importance of targeting Gen X, why they are good prospects for financial advisors, where [...]
Image by rawpixel.com on Freepik By Craig Foster, Simplicity Lone Beacon's Director of Digital Media. Generation X (Gen X) to many people is the forgotten generation that falls between the Baby Boomers and Millennials. But this is a generation that is now entering the prime years for [...]
Hint...We live in a digital age Attention financial industry: It’s time to invest in your own future. You might have noticed that every one of your prospects and clients are glued to a smartphone. So, why is the industry who wants people to invest “for the long-term” so quick to [...]
Having an up-to-date and robust social media presence is an inexpensive and effective way for advisors and institutions to boost their visibility to potential customers and existing clients who may not know who you are or what your business is all about. It is an important element in the 21st [...]
One of the more interesting takeaways Simplicity Lone Beacon has discovered through our data science initiatives is the way Facebook leads act after opting into a form. The technology we use for our clients allow us to monitor the interest levels of prospects and clients by tracking their online actions [...]
Financial advisors are flocking to the digital media space, but many don’t have the expertise or time to master it. Across our team, Simplicity Lone Beacon has over 14 official Facebook & Google certifications! Their expertise puts us ahead of the pack and allows Simplicity Lone Beacon to deliver consistent [...]
Immersion to Conversion Webinar: How Elite Advisors Generate & Close Digital Business As industry leading experts, Simplicity Lone Beacon helps elite financial advisors across across the country grow their business with proven marketing strategies focused on the various touchpoints of a prospects journey to becoming [...]
There’s a reason why over 6 million businesses use Facebook ads to reach their target audiences,[1] but there aren’t many companies figuring out the art and science of using the platform within your vertical to reach the 50+ demographic. We actively study the Facebook advertising landscape, analyze our results, and [...]
