copywriting Archives

High-Level Copywriting: Identifying the Factors Working Against Financial Advisor Marketing

By Marcus Roth, Senior Director of Data, Automation & Content All outward-facing copy on web pages and emails need to be written in the perspective that the reader has incredibly limited time and attention to give to the work. From this lens, many tenets of good copywriting can be illuminated [...]

Graeme2022-06-24T14:04:23+00:00June 24, 2022|Advertising, Digital Marketing|

Dissecting the Dangers Of “Classic Internet Marketing” Copywriting

By Marcus Roth, Director of Marketing Automation & Analytics There are many ways to draft high converting marketing copy on newsletters and sales pages. Over the early development of the internet, one style of copywriting quickly rose to the top of the heap. In this article, we’re going to break [...]

Graeme2022-02-24T15:40:02+00:00February 24, 2022|Advertising, Blogs, Content Creation, Digital Leads, Digital Marketing, Facebook Advertising, Lead Generation, Marketing|