By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. While the news cycle might suggest that AI (Artificial Intelligence) is the new “hip” thing to be following and implementing into your marketing systems, let’s not forget that it’s been around the block for many years. Of course, [...]
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. When trying to evaluate and enhance your customer’s journey, you’re faced with thousands of data points that can be difficult to identify and interpret. It becomes even more cumbersome when you try to execute action items based [...]
This is the time of year when our corporate initiatives get real. There are lots of things that make some organizations better at achieving them than others... but here are three for you to consider today... 1) Start less and finish more... have the discipline to NOT chase [...]
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. Our digital world is continuing to evolve all around us, and while technology has certainly made things easier, it has also made everything more complex. When we think about the customer journey and all its different stages, our [...]
When we first began our digital media department we had success from the start. We were able to get 100 leads, fast... and for about $20 per lead. But our clients would get bummed out because only a few of them would book appointments. We felt bad at [...]
Businesses that know how to successfully aggregate their own #data, and the data from the world around them, have a BIG advantage over their competitors. But why is it overlooked? Here are a few reasons: It’s misunderstood, it’s time consuming, and it seems inaccessible for businesses large and [...]
Source: Freepik.com. Image by rawpixel.com on Freepik. By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. According to a recent survey performed by Broadridge analyzing advisory data from 2021 to 2022, the average per-prospect cost of winning new business rose by 3.3%, while the number [...]
There are two pizza restaurants within a block of my house in Boston. One is always packed and the other is always empty... But why? They have access to the same ingredients, supplies and help, but they’re evidently different. One of the world’s most renowned pizza chefs and [...]
We work with some of the biggest financial advisories and institutions in America and the hardest question to answer is... What are you offering your clients that truly couldn't be found anywhere else? And...is it irrefutable? The financial business is the ultimate commodity. No one has access to [...]
When it comes to the financial advisory business, it can seem like it's all about leads. Leads beget prospects which beget clients for your business. But here’s the thing. Lead generation isn’t the first step, customer service is. Without outstanding customer service that responds to and genuinely engages [...]
