If you're a financial advisor, you're likely struggling with marketing your firm and making yourself stand out from the pack. That's why we have the solution for you. For the last 10 years, the Simplicity Lone Beacon team has been working to crack the code of marketing for [...]
Our firm is run mostly by young people. It’s not unusual for a staff member to ask my advice about feeling challenged by older, more experienced clients. I always tell them to do what I did when I was similarly challenged early in my career: out-hustle, and out-learn [...]
When we started Simplicity Lone Beacon 10 years ago, we knew a ton about sales and marketing, and enough about the financial industry to help our clients in simple ways. Our understanding of key demographics, consumer behavior and media consumption helped to separate us from a thin field [...]
It’s impossible to scale your business without understanding the concept of scaling yourself. This concept is true for your staff as well. You scale yourself by delegating tasks, big and small, to others around you. This is counterintuitive for most people because they now have to hand off the [...]
This is the time of year when our corporate initiatives get real. There are lots of things that make some organizations better at achieving them than others... but here are three for you to consider today... 1) Start less and finish more... have the discipline to NOT chase [...]
When we first began our digital media department we had success from the start. We were able to get 100 leads, fast... and for about $20 per lead. But our clients would get bummed out because only a few of them would book appointments. We felt bad at [...]
Businesses that know how to successfully aggregate their own #data, and the data from the world around them, have a BIG advantage over their competitors. But why is it overlooked? Here are a few reasons: It’s misunderstood, it’s time consuming, and it seems inaccessible for businesses large and [...]
Let’s commit to stop chasing shiny objects in 2023 when it comes to setting our goals. Your financial advisor firm will never make a 5-year goal without hitting a 1-yr goal. So let’s start with… Manageable goals Calendarized benchmarks Super communication to your team Discipline to avoid adding [...]
We’ve spent the last 10 years mining first-party data exclusively in the financial world. And after hundreds of millions of data points and years of provable results, we can tell you who your next big client will be. Imagine having 1,000 people in your database and knowing the [...]
I talk to many of the country’s most successful financial advisory firms, and the ability to scale is at the top of their lists. Are you taking the right steps to scale your firm?
