By Craig Foster, Director of Digital Media When working with your marketing partners, are they providing you with a one-size-fits-all solution to your digital marketing? Are they using the same solution with their largest budget client as they are with their smallest budget client? Are they looking at what factors [...]
Simplicity Lone Beacon Co-Founder Greg Dinetz was recently featured on the informational financial podcast, That Annuity Show. Hosted by Nassau Financial Group CMO Paul Tyler and ALEX.fyi Founder & CEO Ramsey Smith, That Annuity Show discusses a wide range of topics related to the financial advisory space, including how annuities can [...]
We see so many in the financial industry try to compete with "siloed" marketing tech. Without platforms and people working together, it gets expensive...and inefficient. Watch my 1-minute video to learn why it's important to consolidate your tech and shrink your marketing playbook.
By Marcus Roth, Director of Marketing Automation & Analytics There are many ways to draft high converting marketing copy on newsletters and sales pages. Over the early development of the internet, one style of copywriting quickly rose to the top of the heap. In this article, we’re going to break [...]
Providing excellent service to clients is the most obvious way an advisory or institution can receive more referrals, but effectively communicating that service and value can result in even more. Check out John Capuano's latest 2-minute video below to learn about other ways we've successfully helped our clients have [...]
Dinner seminars and workshops have been a staple of the financial world to attract new clients for ages, and while the global pandemic may have caused some disruptions, forward thinking financial advisors and institutions changed the way they marketed them, focusing more on digital marketing instead of solely relying on [...]
By Simplicity Lone Beacon Digital Media Manager Craig Foster A few months back, Google announced that on June 30, 2022, advertisers will no longer be able to create or edit expanded text ads. In Google’s words, “This change will help simplify the way you create Search ads and make it [...]
Most marketers are afraid to miss any potential prospects and therefore cast a wide net, trying to capture everybody. The problem is, when you try to reach everybody, you reach nobody. At Simplicity Lone Beacon, we're always preaching that more specific and targeted marketing efforts lead to greater success. Check [...]
Are you looking for a way to get new leads, re-engage your current database and break away from your competitors? Maybe you’ve thought about writing a book, but you don’t have the time or the desire to write the entire thing, design a book cover, get it published, and distribute [...]
If you’re a financial institution and have an in-house marking department...are you counting on that department to propel your brand and generate revenue? Even the world's biggest brands rely on outside firms to help them compete for share so they can spend time on their own core business. Check out [...]
