By Craig Foster, Director of Digital Media We have discussed before the importance of having a top-of-the-line website and tips on how you can monetize your website, but getting people to visit your website is another challenge. Simplicity Lone Beacon knows how to get your brand to engage with qualified [...]
Over the course of the coming weeks, Mike & Greg will continue ranking their top 5 hottest types of prospect leads that advisors receive, and how specific marketing strategies built around each one can generate more revenue. Broadcasting platforms, such as radio and television, are great tools to [...]
By Mike Schaffman, Vice President of Sales & Marketing at Simplicity Lone Beacon Advisors who can see the parallels that exist between the servicing of their clients and the sales and marketing engines that lift their overall business are primed for strategic growth. Why? Because the value clients see in [...]
Dinner seminars and workshops have been a staple of the financial world to attract new clients for ages, and while the global pandemic may have caused some disruptions, forward thinking financial advisors and institutions changed the way they marketed them, focusing more on digital marketing instead of solely relying on [...]
Most marketers are afraid to miss any potential prospects and therefore cast a wide net, trying to capture everybody. The problem is, when you try to reach everybody, you reach nobody. At Simplicity Lone Beacon, we're always preaching that more specific and targeted marketing efforts lead to greater success. Check [...]
The customer journey is all about a user’s experience with a company’s brand and product or service. Make it a positive, revenue generating experience by implementing the Little Red Book of Retirement. Check out Simplicity Lone Beacon’s latest TCJ episode below to learn more!
Are you looking for a way to get new leads, re-engage your current database and break away from your competitors? Maybe you’ve thought about writing a book, but you don’t have the time or the desire to write the entire thing, design a book cover, get it published, and distribute [...]
You need a great website! More people will visit your website than will ever step foot in your office. Your website is your virtual storefront, and it should also be your largest source of lead generation. Nearly EVERY prospect that you meet with will visit your site before they commit [...]
Simplicity Lone Beacon Partners with Marketing Automation Software Company Act-On Software Powers Customized Digital Marketing Services for Independent Financial Advisors Simplicity Lone Beacon, a custom marketing and practice management company specializing in digital marketing, broadcasting, and database lead capture programs for the independent financial advisor, [...]
