How Do AI-Generated Ads Compare to Human-Written Ads?

By Craig Foster, Simplicity Lone Beacon's Director of Digital Media.   Everywhere you look these days you see people talking about Artificial Intelligence or AI. They talk about the use of programs like ChatGPT to write articles, school papers, and more. And that brings up the question for financial advisors [...]

Why Your Marketing Campaigns Lag: Ads Versus SEO

By Craig Foster, Simplicity Lone Beacon's Director of Digital Media. Do you have a radio or a TV show? Are you running ads on radio and TV programs? Are you not seeing the results that you expected from them? If you’re not seeing the results, the reason may not be [...]

Financial Advisors on TikTok: Can It Work? 

By Craig Foster, Simplicity Lone Beacon's Director of Digital Media. If you’ve kept up on the world of social media, you are going to hear a lot of talk about TikTok, both good and bad. With TikTok as one of the fastest-growing social media sites, financial advisors might be tempted [...]

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