Simplicity Lone Beacon BLOG
At Simplicity Lone Beacon, we pride ourselves on pushing the boundaries to bring marketing and sales best practices to the financial advisory industry. Our blog is a dedicated space for our published articles and blog posts on marketing and sales insights for financial advisors. We regularly post on financial marketing and sales strategy, guides and best practices, key trends in the industry, and more, to help you maximize your efforts in generating leads and improving ROI.
Webinars: A Case Study
An In-Person Event Alternative for Financial Advisors June 2020 Study INTRODUCTION Why Did We Perform This Study? Simplicity Lone Beacon has been executing campaigns in the digital space for over [...]
What Are Clients Looking for Post–COVID-19?
By John Capuano Five questions (and answers) that may better inform your client communications in the new normal. Understanding consumers' behavior toward media and their buying habits as they relate [...]
Have No Fear, Captain Retirement Is Here!
Simplicity Lone Beacon’s latest platform puts a fun twist on standard Retirement advertising by personifying a solid financial plan as a superhero character - Captain Retirement! Along with his heroic [...]
How Simplicity Lone Beacon Works From Home
Today marks 3 months that Simplicity Lone Beacon has been working from home. Read what our Vice President of Operations, Stephanie Sjoblom, has to say about her work from home [...]
Be a Knowledge Leader In Uncertain Times
Americans are more plugged in than ever right now, with little else to do inside and so much going on outside. While it’s important to keep up with the development [...]
How Will Your Office Reopen?
America’s grand reopening has begun, and this could not be a more welcome event for many business owners. Advisors may have been doing fine with video and phone meetings, but [...]
New Facebook Advertising Opportunities
As social distancing measures prevent people from seeing their friends and family and lead to a sense of isolation, more Facebook users are messaging, posting, and consuming content. Facebook is [...]
The COVID-19 Resource Hub
People are watching, listening to, and reading the news more than usual right now. When record daily drops dominate headlines and every minute brings new information about COVID-19, people become [...]
The “Stronger Together” Program: Engaging and Supporting Local Communities
Advisors can’t hold in-person events or meetings, but the retirees’ and pre-retirees’ need for financial guidance has never been greater. At this time, many Americans are also looking to support [...]
