Simplicity Lone Beacon BLOG
At Simplicity Lone Beacon, we pride ourselves on pushing the boundaries to bring marketing and sales best practices to the financial advisory industry. Our blog is a dedicated space for our published articles and blog posts on marketing and sales insights for financial advisors. We regularly post on financial marketing and sales strategy, guides and best practices, key trends in the industry, and more, to help you maximize your efforts in generating leads and improving ROI.
How to Court a Prospect
While it would be convenient if the average person went from opening their first email to signing up for a financial review, this is very rare. It would be like [...]
The Anatomy of a Successful Radio Show
What elements make for a successful radio show? For some advisors it’s making an emotional connection with the audience, for others it’s giving good news, and for others it’s having [...]
The Future of Marketing
Greg Dinetz and John Capuano speak to elite advisors at Fig Sales Symposium in New Orleans. Hear what they have to say about the present and the future of financial [...]
Don’t Get Stuck in The Omnichannel Trap
While an “omnichannel” approach to marketing can be successful, it can lead to overstretched resources and a disconnected approach. Simply stated, “omnichannel” refers to all channels, or marketing platforms. While [...]
OmniChannel Marketing
Simplicity Lone Beacon’s co-founder, John Capuano, discusses omnichannel marketing.
Our Best Practices for Website Security
Your website is your store front, the face you show to the world. Everyone thinks about how their site looks and what it says, but they might not think about [...]
The Value of 2-Minute Radio Features
Here at Simplicity Lone Beacon, we’re always looking for unique, beachfront opportunities to get our advisors a bigger share of voice on their radio stations. With our founders’ years of [...]
Our “Birthday” Campaign
In our quest to bring down the cost of leads and make full use of our high-quality content, we decided to run Facebook campaigns targeting high net worth individuals turning [...]
Simplicity Lone Beacon Gives Back!
Simplicity Lone Beacon was a proud sponsor of Pinned Golf’s 1st Annual Charity Golf Day, benefiting the Travis Roy Foundation. Check out our Vice President of Sales & Marketing, Mike [...]
Are Your Marketing Platforms Connected?
Hear what Simplicity Lone Beacon's co-founder John Capuano has to say about connecting your marketing platforms.
