Simplicity Lone Beacon BLOG
At Simplicity Lone Beacon, we pride ourselves on pushing the boundaries to bring marketing and sales best practices to the financial advisory industry. Our blog is a dedicated space for our published articles and blog posts on marketing and sales insights for financial advisors. We regularly post on financial marketing and sales strategy, guides and best practices, key trends in the industry, and more, to help you maximize your efforts in generating leads and improving ROI.
How to Transform Your Financial Knowledge into Compelling Content
By Graeme Mills, Content Manager for Simplicity Lone Beacon. As a financial advisor in the digital age, transforming your financial and economic expertise into compelling content is an essential skill [...]
Addressing the Where and What of Your Social Media Strategy
By Craig Foster, Director of Digital Media. In the past I’ve written about the importance of social media posting, “The Case for Organic Social Media: How Organic Can Support Your [...]
Two Ways to Jumpstart Your Video Marketing Strategy
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. Videos can be one of the most efficient ways for advisors to thoughtfully communicate with and educate [...]
Immersion Sequence Breakdown – A Deep Dive into What’s Working for Advisors
Co-authored by: Andrew Preshong, Email Marketing Manager at Simplicity Lone Beacon, and Marcus Roth, Senior Director of Email Marketing, Automation, and Content at Simplicity Lone Beacon. Over the past two years, [...]
Leveraging LinkedIn: An Advisor’s Guide to Digital Networking
By Ben Kulis, Simplicity Lone Beacon's Operations Manager In the digital age, having a professional online presence is essential for any business leader, especially for Advisors. LinkedIn, the professional's social [...]
Want More Clients? Build Stronger Connections with Your Prospects
By Kasey Dean, Simplicity Lone Beacon's Senior Director of Accounts. We live in a world where no matter what age, profession, or demographic you are, your day is riddled with [...]
AI Generated Websites. Are They Worth The Hype?
By Kirby Mack, Vice President of Digital Media at Simplicity Lone Beacon AI... It’s all the rage. It’s all anyone is talking about, from content writers, Hollywood, to Congress. AI [...]
The Image, the Content, or the Targeting – Which is Most Important to Digital Marketing Campaigns?
By Craig Foster, Director of Digital Media. There are many components to a digital marketing campaign. When examining the performance of your ads, it can be difficult to accurately attribute [...]
A Breakdown of Key Email Analytics to Improve Highly Engaged Campaigns
By Marcus Roth, Simplicity Lone Beacon's Senior Director of Data, Automation & Content. People get tens, even hundreds of emails a day. With so many emails flying around our inboxes, [...]
The 3 “Bare Necessities” of the Customer Journey
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. “Look for the bare necessities, the simple bare necessities…” A song made famous by The Jungle Book movie [...]
