OUR TEAMS PAID SEARCH CERTIFICATIONS

When it comes to Google, it’s about maximizing a budget by minimizing cost-per-click and improving your overall rank. This rank is based on several factors, including the quality of your ad copy, overall budget, landing page experience, and SEO. Because we understand that all marketing elements are connected, we can improve our overall rank by maximizing all these factors.

As for Facebook, it’s about maximizing cost-per-lead and gaining impressions. These key metrics are impacted by the quality of your ads, the chosen target audiences, the amount of information you are looking to capture on a given lead, and the ability to adjust campaigns while they are live. Our team not only understands how to adjust all the different levers that dictate campaign success, but they have mastered it for the financial services vertical.

To build a strong digital team, Facebook and Google certification is part of the training process for all new employees.

“Our goal in building out the digital buying team is that we have people who have the right training and expertise to create the best outcomes for our clients. We want someone who has expert level knowledge on Facebook and Google,” says Digital Media Manager Craig Foster.

Having this type of standardized and rigorous training helps everyone to “speak the same language.” Having a shared knowledge base and expertise means that it’s easier to grow our digital team, get more out of each budget, and add new digital media buying services.