COOPER KNAPP
PARTNER SUPPORT SPECIALIST
Cooper comes to Simplicity Lone Beacon with a background in sales and marketing. Working in account management at his previous role, Cooper’s experience spans public relations, brand strategy, creative content, social media, and paid digital media. Cooper makes it his mission to cultivate relationships and build client trust, driving the creation of impactful marketing campaigns that enhance brand awareness, generate leads and take clients’ businesses to the next level.
Outside the office, Cooper is an avid traveler, outdoor enthusiast, and a connoisseur of culinary delights. Hailing from Upstate NY, he now calls the vibrant North End of Boston home, where he cherishes quality time with family and friends.
HAYES HOLLAR
EMAIL MARKETING COORDINATOR
Hayes comes to Simplicity Lone Beacon from an advertising agency where she worked on the internal operations side, and has prior freelance and internship experience in content writing, PR and public policy. Hayes is a recent graduate from Boston University, where she obtained her bachelor’s degree in political science.
Originally from San Francisco, California, Hayes now lives in Brookline and enjoys outdoor runs, baking, and trying new restaurants around the city with friends. She is training for her first full marathon.
JEFF SPRAGUE
GRAPHIC DESIGNER
Jeff has been practicing graphic design in the Boston area for over 25 years.
He was trained in Studio Art and received his BFA in Graphic Design from Boston University. His specialties include graphic design, experiential graphic design, wayfinding, branding, communication design, & information design.
Prior to Simplicity Lone Beacon, Jeff worked in the AE (architecture and engineering) and Retail Banking sectors. He led multidisciplinary teams to produce large and small-scale branding, wayfinding and marketing solutions for national and international clients.
Jeff lives in on the North Shore with his wife Stacy, two children, and rescue dog Nelly.
John Capuano
Founder
John grew up in Schenectady, NY & received a scholarship to Norwich Academy. He began his broadcast management career at WOR, learning spoken word marketing from the best in the business with a specialty in financial and long form. John managed broadcast sales for some of the best known sports teams in the world, at the most legendary stations. However his true passion is in the world of direct response advertising to baby boomers and their parents. In this space he has worked with some of the best brands in America. John lives in Boston with his wife, Melissa who is also a broadcast executive, and French Bulldogs Lou and Sal.
Ben Kulis
Operations Manager
Ben joins the Simplicity Lone Beacon team, having most recently worked in the public relations sector developing marketing and PR campaigns for national brands within Science, Healthcare, Tech, and Professional Services. Before that, he spent over a decade in broadcast radio, creating integrated campaigns for clients and elevating brands. Ben began his marketing career working for the Kraft Group, leveraging the power of the Patriots brand through new media and the grassroots crowd-building efforts of the New England Revolution.
Outside of work, Ben is an active volunteer in youth sports and has served on the Games and Management Team for the MA Special Olympics for nearly 20 years. He lives in Woburn with his wife, Marie, and three children.
Greg Dinetz
Founder
Greg has a long history of executive management. After earning his degree in Communications he began his career as a media account executive. After successfully rising through the management ranks in the broadcasting industry Greg set his sights on media ownership. He was funded by a number of respected private equity firms and began acquiring radio stations. He led the due diligence and valuation of assets, and orchestrated a leveraged buyout. While serving as CEO of the broadcast entities he was also responsible for the regulatory compliance of all media licenses.
Zoe Menendez
Senior Digital Marketing Manager
Before Zoe came to us she worked with two well-known New England advertising agencies where she honed her skills at digital marketing serving both local and national accounts. She attended Johnson and Wales University where she won two national collegiate advertising titles and graduated with a BS, as well an MBA in Advertising and Marketing. Zoe is a native New Englander and grew up in New Hampshire, but happily for us left for the city life in Boston where she resides and is a proud mom to her cat, Winston.
Certifications:
- Google Ads Display Certification
- Google Search Ads Certification
- Facebook Certified Media Buying Professional
- Facebook Certified Media Planning Professional
Alexa Gordon
Senior Client Relationship Manager
Alexa comes to Simplicity Lone Beacon from a six-year tenure in the radio industry. She has served in various event production, sales and account-facing roles with expertise in large scale buys and managing campaign elements across all media channels. She received her undergraduate degree from Suffolk University, where she had the opportunity to spend an entire year living in Madrid, Spain and traveling throughout Europe. She received her Masters from Northeastern University.
In her free time, Alexa enjoys traveling, attending as many concerts as possible and spending time with family, friends, and her dog! Originally from Barnstable, MA, Alexa now resides in the neighborhood of the North End.
Kirby G Mack
Vice President of Digital Media
For over a decade, Kirby enjoyed a successful career in professional wrestling with appearances in both WWE, ROH, TNA Impact Wrestling, AWA and all over the world. Unfortunately a career ending neck injury would force Kirby out of the ring, and behind the scenes. He eventually took over the position of Vice President of Production and Marketing for the American Wrestling Association. During his time as a professional wrestler, Kirby would use his creative abilities to design many types of merchandise, logos, ring attire and more.
Kirby is an expert in graphic design and web development, and has a keen eye for aesthetics and functionality. He holds degrees in Commercial Graphic Arts and Computer Technology. Having designed, built and launched hundreds of websites, he prides himself on changing the financial industry standards of certain design elements.
He also had a long career in the hospitality industry, managing many 5 star establishments from popular Brands such as Marriott, Choice Hotels, and The DoubleTree. He credits his experience in the hotel industry to his understanding of not only meeting but exceeding every customer interaction.
Kirby has published featured articles in numerous industry publications like WealthManagement.com, and on important topics such as Cyber Security, Websites For Financial Advisors, and more.
Not only does he have his hands all over any design and web development projects for our clients, but Kirby also heads up the IT department, handles all of our cyber security, and is also known for his unique approach to SEO.
Kirby’s entire wardrobe consists of sweat pants and basketball shorts. When not on the case for Simplicity Lone Beacon, Kirby can be found doing anything, literally anything with his son or learning how to vacation with wife Rebecca.
From concept to construction, Kirby is a tremendous resource for the team here at Simplicity Lone Beacon. Kirby is also known for his voicemail greeting messages… IYKYK.
Mike Schaffman
Vice President of Sales & Marketing
Mike Schaffman joined Simplicity Lone Beacon in 2015, where he pioneered their core marketing platform; creating content and connecting media components with a turnkey digital solution. He helped transform Simplicity Lone Beacon’s program into one of today’s premier financial advisor marketing solutions by studying the customer journey and applying first-party data across their core marketing platform. His passion for helping clients across the country to strategically grow their business extends throughout the industry, as Mike’s published and referenced in major financial news outlets such as WealthManagement.com, FA-Mag.com, Advisor Perspectives, Nasdaq.com, and Financial-Planning.com.
After growing up in West Hartford, Connecticut, Mike came to Boston where he earned a Bachelor of Science Degree from Bentley University, studying marketing and media, and graduating with cum laude honors. In Southern California, Mike started his financial marketing career working at an IMO where he built and launched a successful digital marketing and lead capture platform. His extensive knowledge of the financial advisor industry and passion for marketing makes him a perfect fit for Simplicity Lone Beacon. Mike, along with co-founder Greg Dinetz, started the YouTube video series called TCJ: The Customer Journey where they discuss the complexities and opportunities across one of the hardest buying decisions a consumer will make.
Currently, Mike lives in downtown Boston and enjoys spending time with his friends and family. When he’s not hanging out in the office, Mike plays golf and hockey, and likes to experiment in the kitchen.
Becca Mack
Digital Marketing Manager
Becca has worked behind the scenes with Simplicity Lone Beacon since 2018 but officially joined the team as a Partner Support Manager in 2022. She assists Account Managers with client needs and works with the Content and Digital Teams to keep our client’s websites fresh and engaging. She has her Masters’s in Library Science from the University of South Carolina and has a background in library management and event planning.
Away from work, she can be found with her nose stuck in a book, video gaming with her best friend from childhood, or enjoying time with her hilarious husband, adorable son, and their plethora of pets.
Kasey Dean
Senior Director of Accounts
Kasey joins Simplicity Lone Beacon from the sportswear industry, where she was a marketing manager overseeing the strategy, content creation, execution and analysis for New Balance Athletics’ first-ever customer rewards program. She has also managed a million-dollar media budget, creating content and measuring performance for paid and organic marketing campaigns. Kasey graduated from Brandeis University with a double major in Business & American Studies, where she was also two-year captain of the Varsity Women’s Basketball team. In her free time, Kasey enjoys being active and traveling as much as possible.
Todd Dinetz
Broadcast Media Buyer
Todd has over thirty years of experience in the advertising and marketing industry. With a degree in Communications, Todd graduated from the University of Arizona. He has an extensive sales and management background in both Radio and TV in the Long Island market where he served as the National Sales Manager and General Sales Manager for Cox radio group and as the Local Sales Manager for Cablevision and Altice. Most recently, Todd has worked on the agency side dealing directly with clients and being able to take advantage of all his long standing relationships with local and national broadcasting partners. Todd resides on Long Island with his wife Holly.
Pete Gustin
Director of Production
Pete is one of the most sought-after voice-over talents in the business. He has been part of some of the largest ad campaigns in the country from Super Bowl spots for major athletic brands and international ad campaigns for the most popular gaming system on the planet. Pete was recently featured in Radio Ink, ABC’s Chronicle, The Boston Globe, NBC and CBS. He has written, voiced and produced thousands of commercials and is proud to be with Simplicity Lone Beacon helping to build the brand of some of the nation’s finest financial advisors.
Marcus Roth
Senior Director of Data, Automation & Content
Marcus joins Simplicity Lone Beacon with a passion for content strategy, digital marketing tactics and marketing automation architecture. Marcus has a unique experience in B2B and B2C start-up companies ranging from enterprise-level market research of Artificial Intelligence to self-defense eCommerce products. His experience in AI market research brought him, and his research, to INTERPOL, The United Nations and Harvard University.
Marcus brings a proven and unique perspective on email marketing, CRM management, marketing automation, analytics, and digital strategy. He is excited to bring his expertise to every Simplicity Lone Beacon client, examining and optimizing digital marketing initiatives to raise clients to new heights.
Marcus claims he has “too many hobbies”. Outside of the company, he is an avid swing dancer and strategy gamer. When he isn’t planning his next D&D campaign or competing in another national swing competition, you can find him on the disc golf course.
Certifications:
- Google analytics expert certified
- Google tag manager expert certified
- Infusionsoft Small Business Expert certified
Andrew Preshong
Email Marketing Manager
Andrew graduated from Framingham State University with a Bachelor’s Degree in Marketing. He has professional as well as freelance experience with Digital Marketing, Social Media Management, Content Creation and Web Design. In Andrew’s free time he enjoys hanging with friends and family, golfing, ping pong, playing sports and yard sale flipping.
Richard Davis
Email Marketing Coordinator
Rich is a Massachusetts native who graduated from Bryant University with a BS Business Administration with a major in Marketing a concentration in Spanish and a minor in Psychology. During his time at Bryant, Richard undertook two internships with the Northeast Investment Group and Banneker Supply Chain Solutions, Inc. He was primarily responsible for working on each company’s social media platforms as well as helping Banneker with their email marketing.
In his free time, Rich likes to watch the New England sports teams as well as exercise and enjoys spending time with his friends and family.
Sarah DeLuke
Senior Client Relationship Manager
Sarah comes to Simplicity Lone Beacon as a new Bostonian from her home state of Connecticut. She graduated from Bryant University in 2018 (go Bulldogs!) and has a background in marketing from her previous role as a marketing manager for a large brick and mortar entertainment brand. Sarah has experience in brand strategy, event and PR planning, content creation, paid social media, and database marketing.
Sarah spends her weekends outdoors either at the beach or on the golf course. A goofball and young at heart, she’s all smiles all the time!
Mia Wood
Senior Client Relationship Manager
Mia is a recent graduate from The University of Alabama, where she received her bachelor’s degree in Marketing with a concentration in Computing Technologies & Applications and her master’s degree in Marketing. She joins Simplicity Lone Beacon from a property management company where she managed the end-to-end leasing process for prospective residents, oversaw CRM data entry, and implemented a leading digital editing software for virtual floor plan staging.
In her free time, Mia is pursuing her Group Fitness Instructor license. A true adventurer and avid athlete, she likes to spend her free time exploring new places with her family and friends. Her favorite getaway is visiting Cape Cod with her family.
Graeme Mills
Content Manager
Graeme comes to Simplicity Lone Beacon from the health-tech industry where he produced digital content ranging from research articles to multimedia blogs and videos. Prior, he produced marketing content and videos for brands including a documentary for a Boston-based environmental non-profit, and has published work in Altcoin Magazine, Fenway News, and other online publications. He brings this experience—along with an academic background in economics—to Simplicity Lone Beacon’s content marketing initiatives for financial advisors.
As a fencer since the age of 10, Graeme claims that the multifaceted nature of the sport as one of creativity, strategy, and discipline, fueled his appetite for writing and producing a variety of content. In his free time, he enjoys playing tennis, reading, and writing.
Amy Perry
Partner Support Manager
Amy joins Simplicity Lone Beacon with a background in sales, marketing, and operations. She graduated from Bridgewater State University in 2016 and is currently enrolled in an MBA program. Amy has experience in demand planning, brand strategy, social media content creation, and product development.
In her free time, Amy enjoys going to hot yoga, biking, hiking, and learning to cook via YouTube. As a Massachusetts native, Amy now resides in the lively neighborhood of Allston with her fiancé and cat, Maggie.
Perry Joubert
Client Relationship Manager
Perry graduated with her Bachelor’s Degree from Fitchburg State University in Communications Media with concentrations in Film & Video and Professional Communications and is currently working towards her Master’s Degree in Applied Communications. She joins the Simplicity Lone Beacon team with a background in marketing, social media management, content creation, and video editing.
In her free time Perry enjoys a relaxing movie night, playing volleyball, time with her family, and exploring new cities and restaurants with friends.
Christy Flaherty
Client Relationship Manager
Christy joins Simplicity Lone Beacon from the Software Industry. She has held various positions in sales and account facing roles with a focus on business development and client retention. She graduated from Miami University, where she studied Management and Leadership with a concentration in Psychology.
In her free time, Christy enjoys traveling and spending time with her friends, family, and dog, Clover. Originally from Cincinnati, Ohio she now resides in Salem, MA and loves exploring what New England has to offer!
Sarah Schrempf
Partner Support Specialist
Sarah is a recent graduate from The University of Delaware, where she received her bachelor’s degree in Marketing and Management and a minor in Advertising. While in college she held several marketing internships including a Wealth Marketing internship with Wilmington Trust | M&T Bank. In her free time, she enjoys spending time at the beach, going to Bruins games, and exploring Boston.
Anisa Tarrant
Partner Support Specialist
Anisa comes to Simplicity Lone Beacon from the advertising industry where she worked as a Brand Strategist supporting Healthcare, Education, and CPG clients. While earning her bachelor’s degree in marketing and writing at Providence College, Anisa interned in the marketing departments of a venture capital firm and tech start-up.
A Vermont native, Anisa is an outdoor enthusiast, especially when it comes to hiking with her two Olde English Bulldogges. As a resident of South Boston, Anisa spends her free time taking Solidcore classes, attending country music concerts, and taking the ferry over to Nantucket Island with friends and family.
