Simplicity Lone Beacon conducts multiple consumer surveys every year with the goal of gaining a deeper understanding about the specific demographic we target: High-net-worth people between the ages of 50 and 65. It gives us invaluable insight that influences how we conduct business.
If you want to truly understand the consumers you want to reach, you need to do one simple thing: Ask them!
Was this article helpful? Should we publish more like this?
YesNo
