Financial Advisory Practice Management Expertise and Insights
Simplicity Lone Beacon has first-hand experience deploying business best practices. We’ve built successful businesses from the ground up. Today, we’re helping independent financial advisors optimize business efficiencies by evaluating sales systems and processes, and conducting a thorough financial advisory SWOT analysis. Our expertise helps financial advisors:
Financial Advisor Practice Management Articles
Financial Advisors: You Don’t Have a Lead Problem, You Have a Closing Problem
How much would you charge your #1 competitor for your last 50 unclosed leads...that you paid for? Now if you were coaching someone who just paid a bunch of money for prospects, what sales advice would you give them? And would you take your own advice? We’ve worked [...]
TCJ Episode 25: Are You Treating All Prospects the Same?
Not every prospect is the same. As a financial advisor, you must know how to identify the different kinds of prospects so you can adjust your processes/conversations to give them the best experience. In the most recent episode of The Customer Journey, Greg and Mike will identify [...]
TCJ Episode 24: Tracking Client and Prospect Engagement
Do you want to have a better handle on your financial advisory's client and prospect engagement? Tracking and analyzing these metrics is critical to making the most of your campaigns. On this week's episode of The Customer Journey, Mike and Greg discuss tracking client and prospect engagement. [...]
TCJ Episode 23: Clients Can Be Your Best Prospecting Source
Finding innovative avenues for growth is paramount. One often overlooked goldmine is right at your fingertips - your existing customers. Our latest video delves into the transformative concept of viewing customers not just as patrons but as integral partners in your prospecting journey. Your customers are more than [...]
TCJ Episode 22: Branding and Brand Differentiators for Financial Advisors
As a financial advisor, it's critical that you understand branding and brand differentiators. Making them work for you can be the difference between an effective and ineffectual growth strategy. On this week's episode of The Customer Journey, Mike and Greg discuss how advisors can improve their branding techniques. [...]
TCJ Episode 21: Telling Versus Selling
On this week's episode of The Customer Journey, Mike and Greg discuss how advisors can improve their relationships with their customers by actively listening. If you’re talking at someone more than truly addressing their wants and needs you may be Telling more than Selling. There is a difference and [...]
TCJ Episode 20: What It Means To Be Professionally Informal
Welcome to Episode 20 of The Customer Journey! Last week, Mike and Greg talked about the major disconnect between an advisor and a prospect which was understanding their wants and needs. This week, they'll talk about what it means to be professionally informal during the customer journey. Relationships [...]
TCJ Episode 19: The Major Disconnect Between An Advisor and Prospect
Join Mike and Greg as they delve into the major disconnect between financial advisors and prospects. They'll explore what financial advisors want and need from their prospects, and equally important, what consumers are seeking in a prospective advisor. To bridge the gap and establish a deeper connection, it's [...]
TCJ Episode 18: Effective Messaging and Campaigns Have “This” in Common
The commonality between effective messaging and successful campaigns goes far beyond charts and statistics. The biggest thing they have in common is human emotion. Potential and current clients are buying into you and the person you are, so bringing that emotional tether into your campaigns is crucial for [...]
TCJ Episode 17: Customer Apathy May Be Your Biggest Competition Today
If you're looking to grow your financial advisory business and take it to the next level, it's crucial to consider how to address your competition. But before you look around at what your competitors are or aren't doing, it's crucial to understand a larger roadblock to sales success: [...]
TCJ Episode 16: Advisors, Are You Scaling or Growing This Year?
For 2023, you may have lofty goals and plans of action. But before you begin to execute, is your plan to grow your business or to scale it? You may have equated the two terms in the past, but there are some key differences that matter for your [...]
TCJ Episode 15: Don’t End Your Customer’s Journey Too Early!
When it comes to bringing your prospects all the way through to becoming clients, you may feel a sense of achievement when you land that new client. It can feel like you just won a football game, but the game's not over! Are you keeping your clients and [...]
Catch Up on the Marketing Advice for Your Financial Advisory
When it comes to your financial advisory businesses, your focus is on providing the valuable expertise you have to your clients and executing on financial strategy... but believe it or not, to acquire and retain those clients, you're actually in the marketing and sales business too! On The Customer Journey [...]
Published Article: Without Digital Technology, Your Financial Advisory Firm May Be Stuck in the Stone Age
By Simplicity Lone Beacon Co-Founder John Capuano. This article originally appeared on WealthManagement.com There are still firms in the financial industry that are barely dipping their toe into the digital space. The notion that engaging in digital is an option and not a necessity today is dangerous. Whether we [...]
Advisors Talk “Process”, Clients Want Outcome
Market your outcome, not your process. Every financial advisory firm is trained to “lead with their MULTI-STEP PROCESS” when they are talking to a new prospect. The reality is that most prospects want to hear about the OUTCOME and what that outcome means for them. The two biggest variables that [...]
The Pareto Principle: What Is It & How Can You Apply It to Grow Your Business?
The Pareto Principle, also commonly called the 80/20 Rule, states that about 80% of outcomes come from 20% of causes. While this principle can be helpful in prioritizing high-impact tasks and can help increase your productivity, it can also help you grow your business by identifying your best clients and [...]
