Digital Marketing Strategies
Industry Insights
At Simplicity Lone Beacon, we’ve spent our careers helping big national brands develop digital marketing strategies to activate campaigns locally. Today, we’re creating independent financial advisor digital marketing strategies to capitalize on the tremendous opportunity that exists online, putting your message in the hands of the people you want, delivered in the way only you can, and give you the resources to close those leads.
Financial Advisor Digital Marketing Articles
Case Study: How Email Nurturing Improved Webinar Signups And Attendance
By Kasey Dean, Simplicity Simplicity Lone Beacon's Senior Director of Accounts. Recently, we teamed up with a client down South to tackle an exciting opportunity. We launched a 3-month trial focused on promoting a tax webinar on-demand. Our goals? Refresh their database with new content and get their current contacts [...]
Navigating the Financial Services Landscape: 4 Marketing Mistakes Financial Advisors Should Avoid
By Ben Kulis, Simplicity Lone Beacon’s Operations Manager As we see on a day-to-day basis, the marketing landscape is constantly evolving, and consumer expectations continue to shift. Because of this, it is harder than ever for financial advisors to stand out against competitors, especially when their work and expertise is [...]
Thoughts on Modern Advertisement – Part 1: Changes Over Time
Written by Marcus Roth, Senior Director of Email Marketing, Automation, and Content at Simplicity Lone Beacon. There used to be a certain way logos and headlines needed to look. In the days of magazine ads and written direct response marketing campaigns, an ad’s concept was on-the-nose and described the [...]
The Art and Science of Ad Targeting For Financial Advisors
By Zoe Menendez, Senior Digital Media Manager. One of the most important aspects that makes your digital ads successful is the geographic location that you're targeting. It often gets forgotten because flashy creatives and thought-provoking copy (which are both equally as important!) is more visible. However, location could be [...]
2 Reasons Why Financial Advisors Should Embrace Digital
By John Capuano, Co-Founder of Simplicity Lone Beacon A large RIA in San Diego recently invested $10 Million into a digital lead aggregation platform to close $1 Billion in assets. This sounds like a lot of money, and it is, but there's a lesson to be learned here! [...]
How to Capitalize on Your Competitor’s Missed Opportunities
By Kasey Dean, Simplicity Lone Beacon's Senior Director of Accounts. According to a 2023 NASDAQ study, nearly 50% of clients with $500K or more considered or actually switched advisors in the past 3 years. This represents a huge opportunity to capture new prospects and ultimately, clients. With this type [...]
Increase Your Conversion Rates with Effective CTAs
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. Every day financial advisors struggle to creatively craft and properly position their calls to action (CTA). Having an effective CTA allows an advisor to better attract prospects, convert them into loyal clients, increase existing wallet share, and strengthen [...]
In What Order Do Your Prospects Care About the Services You Offer?
Written by Marcus Roth, Senior Director of Email Marketing, Automation, and Content at Simplicity Lone Beacon. We surveyed over 1,000 people between the ages of 50 and 70 with an average of $500k in net investable assets. One of our Founders, John Capuano, covered his three major takeaways from the [...]
Advisors and Advisories: How Much of Your AUM is at Threat?
By John Capuano, Co-Founder of Simplicity Lone Beacon Almost 50% of investors with $500K or more considered switching financial advisors last year, according to a Nasdaq study. And nearly 30% of them switched in the past three years. This is 𝘁𝘄𝗶𝗰𝗲 the attrition rate of investors with less [...]
Digital Ads vs Mailers for Financial Advisor Dinner Seminars: Which is Better?
By Zoe Menendez, Digital Media Manager. Recently, I was reviewing data from our clients who have been hosting dinner seminars. These clients have been spending most of their event budget on mailers and it got me wondering; Is this really the best use of their budget? Could they be [...]
3 Keys to Navigate the “Trust Recession”
By John Capuano, Co-Founder of Simplicity Lone Beacon We believe that the two most critical variables when making large business decisions are 𝗧𝗿𝘂𝘀𝘁 and 𝗘𝗮𝘀𝗲. This means being authentically and irrefutably believable, AND consciously considering how you can make a decision easy for someone. Today we’re going to [...]
Email Team Deep Dive: Generating Hype in Email Sequences
Written by Rich Davis, Email Marketing Coordinator at Simplicity Lone Beacon, Edited by Marcus Roth, Senior Director of Email Marketing, Automation, and Content at Simplicity Lone Beacon. A few months ago, our client-facing team noticed the monthly open rate for one of our advisor's emails was a bit lower [...]
2 Secrets Financial Advisors Need to Create Captivating Content That Generates Results
By Graeme Mills, Content Manager for Simplicity Lone Beacon. The reason you create and share content—whether it's videos, articles, webinars, web copy, ads, or other forms of content—is to establish and re-establish a connection between you and your clients and prospects. The two key concepts to do that are in [...]
Financial Advisors: Our Comprehensive Survey Says to Adapt to Your Prospects
By John Capuano, Co-Founder of Simplicity Lone Beacon We surveyed over 1,000 people between the ages of 50 and 70 with an average of $500k in net investable assets, and I’m going to share the 𝘁𝗵𝗿𝗲𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 that every financial advisor and institution needs to know. [...]
Evaluating Your Marketing Strategy: A Guide for Financial Advisors
By Kasey Dean, Simplicity Lone Beacon's Senior Director of Accounts. In today's digital age, marketing has become an indispensable tool for financial advisors to grow their client base and strengthen their brand presence against their competitors. There is a plethora of strategies and insights out there that can help [...]
Published Article: How Financial Advisors Can Optimize Their Email Newsletters
By Marcus Roth, Simplicity Lone Beacon's Senior Director of Data, Automation & Content And Andrew Preshong, Simplicity Lone Beacon's Email Marketing Manager This article originally appeared on WealthManagement.com To continually optimize advisors’ email marketing efforts, The email marketing team at Simplicity Lone Beacon conducted a study to discover which email [...]
How Understanding MQLs and SQLs Can Improve Your Financial Advisory Business
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. As a financial advisor, it's essential to recognize that not all prospects are alike. Understanding the different types of prospects is pivotal in tailoring your processes and conversations, providing a superior experience, and elevating your likelihood of securing [...]
Breaking Up Is Hard to Do: How to Help Prospects Break Up with Their Current Advisor
By John Capuano, Co-Founder of Simplicity Lone Beacon Financial advisors would close more business if they could better address how prospects could break up with their current advisor. But breaking up is hard to do. A recent Nasdaq study says since 2020, 47 percent of people using an [...]
Financial Advisors: You Don’t Have a Lead Problem, You Have a Closing Problem
How much would you charge your #1 competitor for your last 50 unclosed leads...that you paid for? Now if you were coaching someone who just paid a bunch of money for prospects, what sales advice would you give them? And would you take your own advice? We’ve worked [...]
10 Tips for Financial Advisors’ Marketing Operations
Image: Freepik.com By Ben Kulis, Simplicity Lone Beacon’s Operations Manager No matter the industry, marketing departments are under constant pressure to deliver results while juggling multiple projects, campaigns, and deadlines. This is also true for advisors. Setting up efficient workflows is the key to thriving in today’s ever-changing [...]
The Data Shows Your Advisory Should Embrace Digital Channels to Supplement Traditional Advertising
By Craig Foster, Director of Digital Media. In the financial advisory world, the allocation of marketing budgets, especially when you have a limited budget, plays a pivotal role in enhancing lead generation, client acquisition, and overall business growth. As the world modernizes, the age-old debate of whether to invest in [...]
Four Requirements for Your Financial Firm to Embrace Modern Marketing
By John Capuano, Co-Founder of Simplicity Lone Beacon Here are 𝗳𝗼𝘂𝗿 𝘁𝗵𝗶𝗻𝗴𝘀 that every financial advisory and institution needs to embrace in the modern era of marketing… #𝟭 – 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 This is not a “set it and forget it” thing. Even a small firm should get hundreds [...]
Successful Email Subject Lines: Analyzing 2,700 Email Deployments
Written by Andrew Preshong, Email Marketing Manager at Simplicity Lone Beacon, and edited by Marcus Roth, Senior Director of Email Marketing, Automation, and Content at Simplicity Lone Beacon. To continually optimize our email marketing efforts, Simplicity Lone Beacon embarked on a challenge to discover which email subject lines are [...]
Published Article: Why Do Most Digital Lead Platforms Fail?
By John Capuano, Co-Founder of Simplicity Lone Beacon. This article originally appeared on www.wealthmanagement.com For marketing companies like ours and our clients, success is measured by the ability to generate, evaluate, nurture and close leads. And for the most part, that means digital leads. The perceived success or failure of [...]
