Everything around us is getting faster—advertising messages, entertainment, food and goods deliveries, access to infinite information…and OUR CHOICES. We get served 10,000 ad impressions daily, and the average person receives over 120 emails a day…that’s a lot!
This rapid transformation is reshaping how we consume everything and make decisions.
According to a study by Accenture, 88% of executives feel that their customers are changing faster than their companies are…It’s a wake-up call.
In the financial world, resistance to change is common, with the belief that “this is how we’ve always done it.” In order to keep up, we have to accept that the world is changing, and we need to change with it…OR ahead of it.
Apathy and ego are the two biggest “change” killers.
Curiosity, belief, and execution are change enablers.
Some say that making change is risky, and they’d be right. But not taking risks in exchange for keeping up with the world around us has a certain and fateful outcome.
About the Author: John grew up in Schenectady, NY & received a scholarship to Norwich Academy. He began his broadcast management career at WOR, learning spoken word marketing from the best in the business with a specialty in financial and long form. John managed broadcast sales for some of the best known sports teams in the world, at the most legendary stations. However his true passion is in the world of direct response advertising to baby boomers and their parents. In this space he has worked with some of the best brands in America. John lives in Boston with his wife, Melissa who is also a broadcast executive, and French Bulldogs Lou and Sal.
