People are changing the way they buy things; Are you changing the way you sell to them?
The fact is, you can close more business by updating your sales process to match today’s trends and not necessarily by just spending more money on leads.
Two thirds of the financial industry increased their ad spend last year which means your digital competition is more than it’s ever been.
This also means that today’s consumers have virtually unlimited access to education and resources, and they’re excepting services that fits their terms, not yours.
They expect authenticity and an easy experience, especially in a commoditized business like ours… If you’re resisting change within your sales process and not adapting to fit what today’s consumers want, then you’re missing out BIG TIME.
It’s time to accept the fact that consumer behavior is changing and get your firm on board before it’s too late.
About the Author: John grew up in Schenectady, NY & received a scholarship to Norwich Academy. He began his broadcast management career at WOR, learning spoken word marketing from the best in the business with a specialty in financial and long form. John managed broadcast sales for some of the best known sports teams in the world, at the most legendary stations. However his true passion is in the world of direct response advertising to baby boomers and their parents. In this space he has worked with some of the best brands in America. John lives in Boston with his wife, Melissa who is also a broadcast executive, and French Bulldogs Lou and Sal.
