By John Capuano, Co-Founder of Simplicity Lone Beacon
For someone planning for retirement, the amount of information out there can seem overwhelming and it makes it hard for a financial advisor to break through to them. Plus, consider the fact that today’s consumers act and think differently than they did even 10 years ago, and you can see why advisors might be struggling to reach prospects and convert them to clients.
In Simplicity Simplicity Lone Beacon’s recent Webcast to clients, Simplicity Lone Beacon Co-Founder John Capuano breaks down 3 of the top consumer trends we’ve seen recently in the financial advisor industry and how an advisor like you can use them to their advantage.
About the Author: John grew up in Schenectady, NY & received a scholarship to Norwich Academy. He began his broadcast management career at WOR, learning spoken word marketing from the best in the business with a specialty in financial and long form. John managed broadcast sales for some of the best known sports teams in the world, at the most legendary stations. However his true passion is in the world of direct response advertising to baby boomers and their parents. In this space he has worked with some of the best brands in America. John lives in Boston with his wife, Melissa who is also a broadcast executive, and French Bulldogs Lou and Sal.
