Join Simplicity Lone Beacon Co-Founder, John Capuano, and the VP of Sales & Marketing, Michael Schaffman, as they share actionable strategies to help you break-through and connect with clients in a competitive market.
Topics to be discussed:
- How to navigate shifting buying habits and market saturation.
- How to nurture your email database to establish credibility and drive better engagement.
- Why personal referrals are more critical than ever in building trust and growing your business.
- The importance of being specific in your messaging and targeting.
- Why video is a must-have tool for authenticity and trust in the advisory space.
00:41 – Navigating a Crowded Marketplace
01:51 – Key Topics for Consumer Engagement
02:29 – Understanding Consumer Behavior
05:07 – The Importance of Email Nurturing
08:48 – The Evolution of Personal Referrals
12:50 – The Power of Specificity in Marketing
17:02 – Leveraging Video Content for Authenticity
20:19 – Conclusion and Future Outlook
Connect with John Capuano:
Connect with Mike Schaffman:
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