By: Kirby G Mack (Vice President of Digital Media at Simplicity Lone Beacon) As of 2025, AI tools like ChatGPT are increasingly used for general searches, and the trend is accelerating rapidly. AI-powered results are now default on most mobile searches in the U.S., meaning AI-generated answers are the first [...]
By: Kirby G Mack (Vice President of Digital Media at Simplicity Lone Beacon) SEO is dead. This is something proclaimed every year. And depending on which side of the SEO operations you land on, you either scoff at it or cheer it. SEO, Search Engine Optimization, is evolving rapidly with [...]
By: Kirby G Mack (Vice President of Digital Media at Simplicity Lone Beacon) I know what you’re thinking. “Why does a financial advisor have to be creative? Technical knowledge and dedication to clients is paramount. Where does creativity fit into that?” Well, the truth is, advisors who can think outside [...]
By: Kirby G Mack (Vice President of Digital Media) New lawsuit claims 2.7 billion records from National Public Data, including 500 million Social Security numbers, have been leaked on the dark web in August of this year. CHECK TO SEE IF YOUR DATA WAS LEAKED IN THIS BREACH HERE: https://npd.pentester.com/ Earlier [...]
By Kirby G Mack, Vice President of Digital Media at Simplicity Lone Beacon. Social media, in today’s world it seems like a must. Especially for businesses. But where do you start? How do you grow? What do you do? Well, it takes time, and with time, patience, consistency, and a [...]
By: Kirby G Mack (Vice President of Digital Media) Recently, New Era put out an ad at the start of the Baseball season that I can’t get out of my head. The ad starts by asking one question, “What gives meaning to a symbol?” Certain symbols immediately evoke a feeling [...]
By: Kirby G Mack (Vice President of Digital Media) The comfort zone. What is it? It’s a zone in which we feel we have the most control. It’s confidence. It’s experience. But it’s also stalled success. It’s monotonous. It’s boring and it has you stuck. As people, we like to [...]
By: Kirby G Mack (Vice President of Digital Media) Historically, chicken wings were the less desirable, cheap alternative meal due to the lack of meat, chewy cartilage, and higher fat content. But in the 1960s that all changed. In 1964 at the Anchor Bar in Buffalo, New York, co-owner Teressa [...]
By: Kirby G Mack (Vice President of Digital Media) Roth IRA, 401(k), fiduciary, Delaware Statuary Trusts, living wills, holistic planning… Have I bored you yet? There are certain industries that, let’s face it, are not that exciting to talk about. But the service is crucial, and the value is unmeasurable. [...]
By Kirby Mack, VP of Digital Media at Simplicity Lone Beacon What do Johnson & Johnson, Eddie Bauer, and MailChimp all have in common? The answer might surprise you. I think by now we all know the basic rules of a logo design. It must represent your brand and customer [...]
