By now, we’ve all seen the story about how Cambridge Analytica bought records of 50 million Facebook users and is being accused of violating Facebook’s privacy protection policies. So, what’s really going on, and what does it mean for Facebook as an advertising platform? The Story So Far There are [...]
A look at what modern-day pirates view as valuable resources to mine from your website. Mar 21, 2018 By Kirby Mack, Director of Digital Media A cyberattack can target any firm, no matter the size. Most of the time, a hacker’s main objective is to exploit one of the following [...]
It’s no secret that Facebook holds great potential to efficiently deliver leads to advisors. Our Facebook platform has generated remarkable leads for our advisors, while branding their firms to a high-net-worth audience. How do we do it? Hard work, a smart digital team, and NO fluff. Find out what makes [...]
By John Capuano, Co-Founder, Simplicity Lone Beacon Media Simplicity Lone Beacon Media is a sales and marketing company dedicated to the independent financial advisory industry with offices in Boston and Denver. If you’re an independent financial advisor who’s aggressive about carving out your fair share of the market, you’ve got [...]
By John Capuano, Co-Founder of Simplicity Lone Beacon. In an industry based on facts and figures, why is it that financial advisers base most, if not all their marketing data on "gut instinct"? Read more: https://www.investmentnews.com/industry-news/opinion/let-hard-data-not-gut-instinct-define-your-ideal-client-profile-72467 Posted on InvestmentNews.com
Do you think you know who your best prospects are? Last year on average, Simplicity Lone Beacon helped its advisors identify 10 of their hottest prospects every month. That’s about $60 Million in Assets! And, here’s how we did it: Content Creation: We create thoughtful content designed for your prospects using world class [...]
By Mike Schaffman, Director of Marketing at Simplicity Lone Beacon. The digital space affords us many opportunities to do more than we ever thought possible, but it comes with new and unforeseen risks. Recent reports indicate that 74 percent of financial advisors have been the target of a cyberattack. That’s [...]
Are you a Financial Advisor with little to no time on your hands? Are you struggling to gain leads through your marketing efforts, or lack thereof? At Simplicity Lone Beacon we say, “leave the leads to us!” Last year we helped our Advisors generate more than $1B worth of leads [...]
Does your FMO suggest using a cookie-cutter radio show and tell you to use guests like Peter Frampton and Carrie Underwood because they will deliver leads? No one ever took financial advice from a Grammy winner, so why fill precious time on your show with wasted content? We’ve produced over one billion [...]
74% of Financial Advisors have been the Target of a Cyberattack. Responsible advisors don’t roll the dice when it comes to protecting their clients from Cyberattacks… They use Simplicity Lone Beacon! According to Forbes, there are 30,000 websites per day that show up distributing malicious code. It’s no surprise that [...]
