By John Capuano, Co-Founder of Simplicity Lone Beacon. In an industry based on facts and figures, why is it that financial advisers base most, if not all their marketing data on "gut instinct"? Read more: https://www.investmentnews.com/industry-news/opinion/let-hard-data-not-gut-instinct-define-your-ideal-client-profile-72467 Posted on InvestmentNews.com